Matthew Chang Anguk (메튜장 안국)

223.8M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Sieunjae (시은재)

224.7M 2024-12-23

439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.

Areumdaun Cha Bangmulgwan (Beautiful Tea Museum) (아름다운차박물관)

232.8M 2019-08-02

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

In addition to gourmet restaurants, traditional tea houses are a popular destination in Insa-dong. Among them, we recommend Areumdaun Cha Bangmulgwan, where you can taste more than 100 types of tea, including Korean, Chinese, Japanese, and Taiwanese. The shop also serves as a museum and gallery. Enjoy a leisurely cup of tea as you appreciate the art that is on display.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

241.0M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Yangbandeck (양반댁)

244.9M 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Arirang Master Crafts Shop (아리랑명품관)

249.9M 2021-12-01

17-1, Insadong-gil, Jongno-gu, Seoul
+82-2-739-5700

Arirang Master Crafts Shop is a comprehensive shopping center dealing with traditional Korean crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of traditional Korean paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.

Korea Grand Sale (코리아그랜드세일)

251.6M 2024-12-16

29 Insadong 5-gil, Jongno-gu, Seoul
+82-70-7787-4242

Korea Grand Sale is an integrated festival that promotes culture, tourism and shopping to international visitors. While the Korea Grand Sale online platform provides various content and promotions throughout the year, it offers the biggest discounts and programs through offline events in January and February.

Haemong (해몽)

269.2M 2021-03-19

15-5, Insadong-gil, Jongno-gu, Seoul
+82-2-735-4229

A barbecue specialty restaurant located in Insa-dong, Seoul. The most famous menu is grilled pork belly. A Korean BBQ restaurant.

Jogyesa Temple (조계사(서울))

273.7M 2024-10-25

55 Ujeongguk-ro, Jongno-gu, Seoul

As the main temple as well as the district head temple of the Jogye order in Seoul, Jogyesa Temple is the center of Korean Buddhism. The temple was built in the late 14th century during the Goryeo period but was completely destroyed in a fire. It was rebuilt under the name of Gakwangsa Temple in 1910 with the effort of many respectful monks, namely Han Yong-un and Lee Hee-gwang. The temple was given a role as the head temple of Korea’s Buddhism and renamed to Tegosa Temple in 1936. In 1954, a purification drive took place to eliminate Japanese influence and revive traditional Buddhism, which established the present day Jogyesa Temple as a result.

Jogyesa Temple plays an important role in Korean Buddhism as the head temple of the Jogye order. Jogyesa Temple’s Dharma Hall serves as the main venue for several Buddhist events, holding rituals, lectures, ceremonies, and other events all year long. The annual lantern festival in celebration of Buddha's birthday also takes place at this temple.

Dowon Masan Agujjim (도원마산아구찜)

277.6M 2021-03-22

438, Samil-daero, Jongno-gu, Seoul
+82-2-765-4009

A restaurant frequented by many celebrities. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is spicy braised monkfish.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information