Seoul Lantern Festival (서울빛초롱축제)

1.4Km 2025-01-15

Seorin-dong, Jongno-gu, Seoul
+82-2-3788-8168

The Seoul Lantern Festival is held every year from the first Friday of November to the third weekend of the month for approximately 3 weeks. With various themed lanterns around Cheonggyecheon Stream, visitors can enjoy both traditional lanterns and modern LED lanterns. The festival provides much to see and do with the addition of Gwanghwamun Square Market.

Gwanghwamun Market (광화문 마켓)

1.4Km 2024-09-30

175 Sejong-daero, Jongno-gu, Seoul
+82-2-3788-8168

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

Seochon Guest House [Korea Quality] / 서촌게스트하우스 [한국관광 품질인증]

1.4Km 2023-09-05

28-3 , Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-473-9680

Seochon Guest House in Seochon, Jongno, Seoul, consists of a 90 year-old hanok and a two-story Western-style house. A 6-cheop table is provided for meals, and travelers can use the 1st floor rooms and hall at any time. In the yard, Pansori performances are held twice a year, and residents can sample traditional music, wearing hanbok, and making Korean food; the guesthouse’s other name is Pleasure Valley (Jaeminan Gol)! There are programs for visiting Inwangsan-Bukaksan fortress trail, Gyeongbokgung and other royal palaces, and nearby traditional markets.

Daepo Jjimdak - Daehangno Branch (대포찜닭 대학로)

1.4Km 2021-03-19

18, Daehak-ro, 9-gil, Jongno-gu, Seoul
+82-2-742-6669

This is a Korean cuisine located in Daehak-ro, Seoul. The best menu at this restaurant is braised chicken. A restaurant that's popular among college students.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.4Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Podam (포담)

1.4Km 2021-03-22

11, Jahamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-733-0831

A store featured in Korean gourmet programs. This Chinese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is dim sum.

Samyang Samgyetang (삼양삼계탕)

1.4Km 2021-03-19

9, Supyo-ro 20-gil, Jongno-gu, Seoul
+82-2-2275-9968

This is a Korean cuisine located in Jongno, Seoul. Roasted whole chicken is also delicious. The best menu at this restaurant is abalone and ginseng chicken soup.

Jongno Myeongtaedeokjang (종로명태덕장)

1.4Km 2021-03-20

9, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-771-9201

A restaurant tucked away in Jongno where you can eat spicy braised fish. This restaurant's signature menu is braised pollack. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Brown Avenue (브라운에비뉴)

1.4Km 2021-03-19

5, Hyehwa-ro, 3-gil, Jongno-gu, Seoul
+82-2-762-8334

A café where it is good to have a meal because it has a brunch menu as well as drinks. This restaurant's signature menu is americano. This cafe is located in Jongno-gu, Seoul.

Doseong (도성)

1.4Km 2021-03-26

15, Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-738-8885

Sujebi jjambbong (Korean spicy seafood noodle soup with hand-pulled dough) is also a popular menu. This restaurant's signature menu is noodles in black bean sauce. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Seoul Lantern Festival (서울빛초롱축제) - Area information - Korea travel information