The Story of King Sejong (세종이야기)

847.5M 2022-09-13

jiha 175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.

Sewoon Plaza (세운상가)

848.9M 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

King Sejong Statue (세종대왕 동상)

851.6M 2024-03-04

175, Sejong-daero, Jongno-gu, Seoul
+82-2-2133-7713

King Sejong Statue can be found at Seoul’s Gwanghawmun Square. The statue commemorates King Sejong the Great (1397-1450, reign 1418-1450), the fourth king of Joseon (1392-1897). He is thought to be the greatest king in Korean history, for he is credited with great developments in science and technology, expansion of Joseon’s territory, and the creation of the Korean script, [Hangeul]. King Sejong’s likeness can be found on the 10,000 won bill as well.

WIZ & MI Clinic (위즈앤미의원)

856.1M 2025-10-23

#401-#403, 21 Myeongdong 7-gil, Jung-gu, Seoul

WIZ & MI Clinic presents unique beauty based on tailored, customer-oriented treatments and highly skilled know-how. Systemized and specialized treatments, along with standardization, enable the clinic to offer reasonable prices. Additionally, the clinic offers customized procedures for highly satisfactory outcomes and stability without side effects.
The medical staff at WIZ & MI Clinic have proven competencies, abundant clinical experiences, and expertise. With cutting-edge equipment, the clinic's competent staff members share their know-how through live demonstrations each year. WIZ & MIi Clinic pursues 'magic total beauty' that improves and balances physical beauty with a healthy mind. For this, the clinic conducts research and strives for healthy beauty for all its customers.
It is committed to providing honest care and helping patients re-discover their magical beauty and happiness.

Euljiro Nogari Alley (을지로 노가리골목)

858.1M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Gwanghwamun Market (광화문 마켓)

858.7M 2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

Artee Riders Club (아띠인력거)

860.9M 2022-09-15

43, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-1666-1693

Artee Riders Club is the first company that offers rickshaw tours in the nation. Not only do you get to ride on the rickshaw to tour around popular attractions including Bukchon Village, Seochon Village, the rickshaw tour guides you to the smaller alleys as well. Travelers to Bukchon Village may have their belongings or luggage stored at the center, and individual's insurance as well as a complimentary drink are offered.

Africa Museum of Art (아프리카미술관)

864.3M 2022-10-26

24-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-730-2430

The Africa Museum of Art was established with the purpose of hosting various art festivals and providing the grounds for researching various art themes. A major principle of the gallery is to promote works of art that actively attempt to explore the human mind.

Myth Jokbal Myeongdong (미쓰족발명동)

873.4M 2024-10-15

21, Myeongdong 3-gil, Jung-gu, Seoul
+82-2-3789-8799

This restaurant specializes in Jokbal (Braised pigs' feet) and Bossam (Napa wraps with pork), both of which are served with vegetable wraps and salad. Jokbal (Braised pigs’ feet) is prepared by braising pigs' feet in spiced stock, a process that removes excess fat, enhances the flavor, and gives the meat a chewier texture. Each order of Jokbal (Braised pigs' feet) is accompanied by Kongnamulkimchiguk (Bean sprout and kimchi soup), to which Kalguksumyeon (Noodles) are added. For those who find the dishes too spicy, the restaurant offers a self-serve Jumeokbap (Riceball), featuring laver flakes, pickled radish, and mayonnaise to cool the palate.

Beauty Play (뷰티플레이)

876.8M 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

The Story of King Sejong (세종이야기) - Area information - Korea travel information