HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
1.4Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
1.4Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
1.4Km 2025-01-06
274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3
The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.
Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
Insadong Cultural Street (인사동 문화의 거리)
1.4Km 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
Jeongdok Library (서울특별시교육청 정독도서관)
1.4Km 2021-05-08
48, Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-2011-5799
Jeongdok Library opened in January 1977 on the former site of the Gyeonggi High School in Bukchon, Jongno-gu, Seoul. As a public city library, it boasts little under half a million books and 16,300 reference materials. The Seoul Education Museum in the library houses a collection of 12,000 reference materials.
In addition to basic library functions (lending books and offering archives and reading rooms to the public), the library runs various cultural programs such as monthly lectures by invited authors, photo exhibitions, reading seminars, and music/dance performances.
Jogui Hansu (족의한수)
1.4Km 2024-10-15
93-1, Supyo-ro, Jongno-gu, Seoul
+82-2-2261-0310
A pig's trotter(s) specialty restaurant located in Jongno, Seoul. This restaurant's signature menu is braised pigs' feet. A restaurant serving both charcoal-grilled jokbal (pig's trotter) and spicy jokbal.
Toin (토인)
1.4Km 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
Museum Kimchikan (뮤지엄 김치간)
1.4Km 2025-06-19
(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul
Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.
Cheonggyecheon Old Books Street (청계천헌책방거리)
1.4Km 2023-12-22
20 Jangchungdan-ro 13-gil, Jung-gu, Seoul
Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.
Matthew Chang Anguk (메튜장 안국)
1.4Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
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