Euljiro Nogari Alley (을지로 노가리골목)

1.7Km 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Kyung-In Museum of Fine Art (경인미술관)

1.7Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Gahoe Museum (가회민화박물관)

1.8Km 2025-10-31

52 Bukchon-ro, Jongno-gu, Seoul
+82-2-741-0466

Opened in 2002, Gahoe Museum exhibits folk paintings and amulets reflecting the lifestyle and wishes of the Korean people from ancient times. Inside the Hanok gallery, visitors can immerse themselves in the traditions of Korea, including old paintings depicting people's lifestyle in the past and religious beliefs, and roof tiles in the shape of humans or goblins. Visitors will also find folding screens and religious objects used in the past that show skills and knowledge of Korean ancestors.

Kansong Art Museum (간송미술관(서울 보화각))

1.8Km 2025-06-30

102-11 Seongbuk-ro, Seongbuk-gu, Seoul

Kansong Art Museum was the first private art museum in Korea, opened as Bohwagak in 1938 by Kansong Jeon Hyeong-pil. The name was changed to the current Kansong Art Museum in 1966. Bohwagak was designated as National Registered Cultural Heritage No. 768 on December 30, 2019. Jeon Hyeong-pil dedicated his life to preserving and researching Korea’s representative relics that were devaluated and purposefully obliterated during the Japanese colonial era, as well as to acknowledging their cultural excellence and beauty. The museum houses 11 national treasures and 24 treasures.

Insa-dong Antique Art Street (인사동 고미술거리)

1.8Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Insadong Cultural Street (인사동 문화의 거리)

1.8Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Hanji House (한지가헌)

1.8Km 2025-07-25

31-9 Bukchon-ro, Jongno-gu, Seoul

Hanji House was founded to pass on the cultural heritage of hanji, traditional Korean paper, as well as to promote its excellence and uses in everyday life. The center is operated by Korea Craft & Design Foundation, and offers a variety of programs that consist of exhibitions, hands-on activities, classes, and marketing hanji products. On the first floor is Hanji Showroom, where various exhibitions take place to showcase hanji of the past and the present. The basement floor comprises Hanji Open Archive, Hanji Print Studio, and Hanji Workroom, where most of the hands-on activities and classes are held. Hanji House also offers a docent program for exploring the whole area.

Aromind (아로마인드)

1.8Km 2024-01-30

19-7 Bukchon-ro 5-gil, Jongno-gu, Seoul

Aromind is a perfume workshop that offers a perfume-making experience with a professional perfumer in a quiet hanok building. Visitors can create their own one-of-a-kind perfume by choosing three out of 30 different scent options that change on a seasonal basis. A perfume one-day class is held for one to eight people for one to one and a half hours. The fee for the experience includes a 50 ml product and a 10 ml sample. They also offer the class in Korean with English interpretation when there non-Korean speaking participants. Aromind is the perfect place to create your own scent to associate your memory of Korea.

Ssamzigil (쌈지길)

1.8Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

1.8Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

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Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information