Matthew Chang Anguk (메튜장 안국)

1.9Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Maria Fertility Hospital (마리아병원)

1.9Km 2025-10-23

20 Cheonho-daero, Dongdaemun-gu, Seoul

In 1967, Maria Obstetrics and Gynecology opened where the Maria Fertility Hospital (Sinseol-dong, Dongdaemun-gu, Seoul) sits today, leading to the creation of the Maria Medical Foundation. At the time, the doctor willingly visited patients' houses with an old house-call bag even in the early mornings, no matter where a patient lived. This founding spirit became the root of the hospital's principles and commitment to its services.
Maria Fertility Hospital ranks number one in in-vitro fertilization cases, accounting for approximately 30% of the total cases among fertility hospitals. The hospital opened branches so that patients can conveniently experience the medical know-how of Maria Fertility Hospital no matter where they live across the country. The branches provide optimum diagnosis of problems through close collaborations among the branches.
The hospital has become a globally renowned fertility center, going beyond its unrivaled number-one position in fertility medicine in Korea. The hospital is dedicated to finding the best solution through research, and helping infertile patients realize their dreams of having a baby to create a healthy and happy family.
Maria Fertility Hospital is moving forward with the philosophy and heritage it inherited from the Maria Medical Foundation.

Insa-dong (인사동)

1.9Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seongbuk-dong–Bukchon Hanok Village Course (성북동고택북촌산책길)

1.9Km 2025-11-06

68, Seonjam-ro 5-gil, Seongbuk-gu, Seoul

The Seongbuk-dong–Bukchon Hanok Village Course is a nostalgic path connecting famous old houses in Seongbuk-dong and Bukchon Hanok Village, divided by the old city walls. Along the way, you'll find historic sites like Gilsangsa Temple, Jeongbeopsa Temple, Han Yong-un’s Simujang House, and novelist Lee Tae-jun's House. The trail also features charming cultural spots, such as the traditional tea house Sooyeon Sanbang and the Seongbuk Museum of Art.

◎ Travel information to meet Hallyu’s charm - "Parasite"
The scene in the alley where Ki-woo visited Mr. Park's house in a wealthy neighborhood for expensive tutoring was filmed in a residential area in Seongbuk-dong. Seongbuk-dong, an old wealthy village, has luxury mansions lined up in. There are many pretty cafés and galleries here and there, so it's good to take a leisurely look around. Mr. Park's house was a filming set, which was demolished after filming.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.9Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Sindang-dong Tteokbokki Town (신당동떡볶이골목)

2.0Km 2022-10-25

10-18, Dasan-ro 33-gil, Jung-gu, Seoul
+82-2-2236-9135

Sindang-dongTteokbokki Town started in the late '70s, although the alley did not become famous until the '80s. At that time, each restaurant had its own DJ booth, with the image of the "cool DJ" who played the music becoming a symbol of Sindang-dong Tteokbokki Town. In addition, this period also marked the prime time of high school baseball where students would crowd the streets on days when Duksoo Commercial High School and Sunrin Commercial High School (now Sunrin Internet High School) played against one another. Although these high school students have aged, they continue to visit the area, reliving their youth and continuing to indulge in the specialty tteokbokki.

However, some claim the history of this alley began in the 1950s. The owner of Mabongnim Halmeoni Tteokbokki restaurant says tteokbokki was being sold as early as 1953 as the area used to be home to Donga Theater and she sold tteokbokki, corn and potatoes to those visiting the theater. At first, tteokbokki was simply made with gochujang (red chili paste) but as time went by, cooks decided the dish could be more than just a snack. By adding ingredients like eggs, cellophane noodles, fish cakes, instant noodles and more recently squid, prawn and cheese, tteokbokki can be made more delicious and turns this beloved snack into a full meal.

Seoul Folk Flea Market - Traditional Arts & Crafts Studio (서울풍물시장 전통문화체험관)

2.0Km 2021-08-12

21, Cheonho-daero 4-gil, Dongdaemun-gu, Seoul
+82-2-2232-3368

The Traditional Arts & Crafts Studio in Seoul Folk Flea Market was created to give both locals and international visitors a chance to experience the traditional arts of Korea first-hand. For international visitors, programs serve as a brief introduction to some of the finer points of Korean art. For many Koreans, the studio’s programs are ways to relive childhood memories or experience traditional culture as a family.

Seoul International Writers' Festival (서울국제작가축제)

2.0Km 2025-07-30

26 Insadong 9-gil, Jongno-gu, Seoul
+82-70-8826-5207

Seoul International Writers' Festival was founded in 2006 with aims to lay a foundation for connecting Korean literature and international literature. This year's theme is "() Meets the Eye," inviting attendees to explore the beauty of literature that is much more than meets the eye.

Imun Seolnongtang (이문설농탕)

2.0Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Seoul Folk Flea Market (서울 풍물시장)

2.0Km 2025-04-11

21 Cheonho-daero 4-gil, Dongdaemun-gu, Seoul
+82-2-2232-3367

The Seoul Folk Flea Market is located around Cheonggyecheon Stream's Hwanghakgyo Bridge and Sinseol-dong Station and is on its way to becoming a famous tourist attraction along with the already famous Cheonggyeocheon Stream. The Seoul Folk Flea Market is one of the major folk flea markets preserving the culture of the traditional Korean marketplace and drawing in visitors with a range of folk items that embody the unique charm of Korea. Folk items include everyday items, souvenirs, traditional goods and even traditional foods, allowing visitors to enjoy shopping and eating all under the same roof.

The Seoul Folk Flea Market originated from the flea market in Hwanghak-dong where many street shops and vendors gathered around Cheonggyecheon Stream before it was restored and modernized into its current state. The market was relocated to the Dongdaemun History & Culture Park (Formerly Dongdaemun Stadium) while the Cheonggyecheon Stream was undergoing restorations, and was moved back to Cheonggyecheon Stream sometime later. Seoul City aims to market Seoul Folk Flea Market as a new shopping spot at its current location, the former site of Sungin Girls' Middle School on Cheonggyeo 8-ga Street, near Cheonggyeocheon Stream to develop the Korean representative folk flea market-related tourism industry.

The main items of the Seoul Folk Flea Market include a diverse range of folk items, traditional crafts, local specialties and fashion items. You may also enjoy a range of foods and snacks including traditional Korean food and fusion cuisine from all over the world. What is special about the market is that you can find rare goods and authentic traditional items that cannot be found at other markets. The market atmosphere is a mix of old, revered traditions and modern aspects, providing visitors with a great shopping experience. The Seoul Folk Flea Market is truly a traditional flea market well worth visiting.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information