Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

2.9Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Chojun Textile & Quilt Art Museum (초전섬유ㆍ퀼트박물관)

2.9Km 2024-03-06

29, Toegye-ro 16-gil, Jung-gu, Seoul
+82-2-753-4074~5

Opened in 1998, Chojun Textile & Quilt Art Museum is the only textile art museum in Korea. Visiotrs can learn about the excellence and tradition of Korean textiles by observing a wide range of domestic and international textile artworks. In addition to exhibiting its collection, the museum also holds special exhibitions as well as textile and quilt competitions, giving visitors the opportunity to get up close and personal with textile artworks.

Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)

2.9Km 2025-01-13

99 Sejong-daero, Jung-gu, Seoul
+82-2-771-9951

Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.

Jeongdong Culture Night (정동야행)

2.9Km 2025-05-20

99 Sejong-daero, Jung-gu, Seoul
+82-2-3396-4625

Jeongdong Culture Night is dedicated to promoting the history and culture of Jeongdong, a neighborhood in Jung-gu, Seoul. The festival programs allow participants to understand how the history is connected to today's culture and offers an opportunity to view Jeongdong's cultural facilities in a different perspective.

National Theater of Korea (국립극장)

2.9Km 2024-03-06

59, Jangchungdan-ro, Jung-gu, Seoul
+82-2-2280-4114

The National Theater of Korea opened in 1950 as the first national theater in Asia. It is the only production theater that takes traditional arts to recreate them as contemporary art. It offers various types of theaters, such as Haeoreum Grand Theater, Daloreum Theater (middle-size), Immersive Studio ByeolByeol (small-size), and Haneul Round Theater with a circular stage structure. In addition, the Museum of Performing Arts, Cultural Plaza, and other convenience stores and coffe shops offer pleasure and relax to its visitors.

Seoul K-Medi Center (서울한방진흥센터)

2.9Km 2025-10-23

26 Yangnyeongjungang-ro, Dongdaemun-gu, Seoul

Seoul Yangnyeongsi Market is an herbal medicine specialty market that distributes 70% of the herbal medicines traded in Korea and is a Korean medicine-themed town with over a thousand businesses related to oriental medicine, including oriental medicine clinics and herbal medicine stores. The Seoul K-Medi Center, located in this center of Korean herbal medicine culture, is an oriental medicine complex cultural facility that promotes the excellence and safety of traditional Korean medicine through various exhibitions, education, and experiences. The building is unique in that it harmonizes the simplicity of modern architecture with Korean elegance. Visitors can enjoy various experiences in many different facilities in the center, including the Herb Medicine Museum, where one can expand their understanding of Korean medicine by examining over 300 types of medicinal herbs and their effects; the Herb Medicine Experience Room, where visitors can experience herbal medicine natural face packs and herbal heat packs; and Yakseon Food Experience Center, where visitors can learn about healthy recipes using medicinal herbs and make healthy foods.

Seoul Yangnyeongsi Herb Medicine Museum (서울약령시 한의약박물관)

2.9Km 2023-04-06

26, Yangnyeongjungang-ro, Dongdaemun-gu, Seoul
+82-2-969-9241

Seoul Yangnyeongsi Herb Medicine Museum opened in September 2006 on the grounds of Bojewon, a medical institution for the poor that was in operation during the Joseon dynasty. The museum was established with the goal of preserving and developing Korea’s herb medicine culture. In October 2017, the museum moved to the second floor of the Seoul K-Medi Center. The center provides both information and hands-on programs.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

3.0Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Kumho Art Hall (금호아트홀)

3.0Km 2021-05-28

76, Saemunan-ro, Jongno-gu, Seoul
+82-2-6303-1977

Kumho Art Hall was built in 2000 exclusively for classical music concerts, with 390 seats, the perfect structure for chamber concerts. All seats are recital hall chairs and the wide spacing between rows of chairs helps the audience to have a pleasant time. Upon entering the theater, all cell phones will turn off automatically. This helps all visitors to enjoy the concert without being interrupted by ringing cell phones. The interior is cozy and luxurious, and the stage is made of maple.

Choi Hyeok Korean Medicine Clinic (최혁한의원)

3.0Km 2025-10-23

(1st Floor), 52 Yangnyeongdong-gil, Dongdaemun-gu, Seoul

Choi Hyeok Korean Medicine Clinic is particularly popular among Japanese visitors. Words about our affordable prices, friendly services, and dedication of the chief and the staff have spread in Japan, which has attracted over 2,000 Japanese visitors to the clinic annually. We offer an extensive array of services, including skin care, wrinkle removal, bloodletting acupuncture, weight-loss herbal medicine (hanyak), lipolysis acupuncture, gongjindan, kyungokgo, and “Magic Powder.” We accept appointments for wrinkle therapy on Sundays. We deliver hanyak to patients’ hotels if they are not too far away. We also ship to patients’ homes in Japan. You are always welcome to contact us on Line or Instagram.

Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information