Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

14.3Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Gana Art Center (가나아트센터)

Gana Art Center (가나아트센터)

14.3Km    2024-03-18

28 Pyeongchang 30-gil, Jongno-gu, Seoul

The Gana Art Center located at the foothills of Bukhansan Mountain has been showcasing more than 300 exhibitions since its opening in 1983. Through both national and international exhibitions, the Gana Art Center is a recognized gellery. With numerous fairs and exhibitions, Gana Art Center not only invite internationally known artists, but also promotes other forms of art, such as music, theater, mime, etc. Through their flexibility in promoting all art forms, the visitors will surely be able to find the theme of their interest.

Dongdaemun Design Plaza (동대문디자인플라자 (DDP))

14.3Km    2024-10-24

281 Eulji-ro, Jung-gu, Seoul

Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events. The building complex is divided into sections, which are named Allimteo, Beaumteo, Sallimteo, DDP Design Museum, Design Market & Eoullim Plaza, and Dongdaemun History & Culture Park. Designed by world-renowned architect Zaha Hadid, the building's exterior attracts the attention of many photographers with its delicate curves and bold shapes.

Dongdaemun History & Culture Park (동대문역사문화공원)

Dongdaemun History & Culture Park (동대문역사문화공원)

14.3Km    2024-11-27

281 Eulji-ro, Jung-gu, Seoul

Dongdaemun History & Culture Park is a park established on the former site of the Dongdaemun Stadium. It serves as a thematic park showcasing the history and culture of Seoul, while also providing a space to experience modern design and culture. During the park's development in 2008, numerous artifacts from the Joseon dynasty, including The Two Floodgates, the Chiseong Castle, Military Training Agency, and over 1,000 relics from the Joseon era, were excavated. Alongside the park, there is the Dongdaemun Design Plaza (DDP) and the Relic area.

Cheonggyecheon Old Books Street (청계천헌책방거리)

Cheonggyecheon Old Books Street (청계천헌책방거리)

14.4Km    2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Dongdaemun Dak Hanmari Alley (서울 동대문 닭한마리 골목)

Dongdaemun Dak Hanmari Alley (서울 동대문 닭한마리 골목)

14.4Km    2024-03-04

37-7, Jongno 5(o)-ga, Jongno-gu, Seoul

Located near the Dongdaemun Market, Dongdaemun Dak Hanmari Alley gets its name from the restaurants serving dak hanmari (whole chicken soup) that line the alley. Dak hanmari (whole chicken soup), literally “one whole chicken” in Korean, is a dish where a whole chicken is boiled in a soup and served with the alley’s special sauce. After the diners eat the meat, the broth is used to make kalguksu (noodle soup). Because the area is home to large-scale apparel and fashion material markets of the Dongdaemun Market, the district is always lively and bustling.

Sindang-dong Tteokbokki Town (신당동떡볶이골목)

Sindang-dong Tteokbokki Town (신당동떡볶이골목)

14.4Km    2022-10-25

10-18, Dasan-ro 33-gil, Jung-gu, Seoul

Sindang-dongTteokbokki Town started in the late '70s, although the alley did not become famous until the '80s. At that time, each restaurant had its own DJ booth, with the image of the "cool DJ" who played the music becoming a symbol of Sindang-dong Tteokbokki Town. In addition, this period also marked the prime time of high school baseball where students would crowd the streets on days when Duksoo Commercial High School and Sunrin Commercial High School (now Sunrin Internet High School) played against one another. Although these high school students have aged, they continue to visit the area, reliving their youth and continuing to indulge in the specialty tteokbokki.

However, some claim the history of this alley began in the 1950s. The owner of Mabongnim Halmeoni Tteokbokki restaurant says tteokbokki was being sold as early as 1953 as the area used to be home to Donga Theater and she sold tteokbokki, corn and potatoes to those visiting the theater. At first, tteokbokki was simply made with gochujang (red chili paste) but as time went by, cooks decided the dish could be more than just a snack. By adding ingredients like eggs, cellophane noodles, fish cakes, instant noodles and more recently squid, prawn and cheese, tteokbokki can be made more delicious and turns this beloved snack into a full meal.

Hello apM (헬로에이피엠)

Hello apM (헬로에이피엠)

14.4Km    2025-05-13

253 Jangchungdan-ro, Jung-gu, Seoul

Hello apM is located within the Dongdaemun shopping district and appeals to customers in their 10s and 20s for it's latest trending styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated.

Jinhyang Jokbal (진향족발)

Jinhyang Jokbal (진향족발)

14.5Km    2024-10-15

231-1, Jong-ro, Jongno-gu, Seoul

A pig's trotter(s) specialty restaurant located near Jongno 5(o)ga Station in Seoul. One of the top 5 jokbal (pig's trotter) restaurants in Seoul. This restaurant's signature menu is braised pigs' feet.

The Souvenir Fair (2025 대한민국 관광기념품 박람회)

The Souvenir Fair (2025 대한민국 관광기념품 박람회)

14.5Km    2025-10-27

281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.