Fendi - Lotte Main Branch [Tax Refund Shop] (펜디 롯데 본점) - Area information

Fendi - Lotte Main Branch [Tax Refund Shop] (펜디 롯데 본점)

988.2M 2024-04-18

81, Namdaemun-ro, Jung-gu, Seoul

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Sulwhasoo SPA - Lotte Hotel Seoul Branch [Tax Refund Shop] (설화수스파롯데호텔서울점)

988.2M 2024-06-27

30, Eulji-ro, Jung-gu, Seoul

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Jeongdong Theater (국립 정동극장)

989.5M 2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

Jeongdong-gil Road (정동길)

993.5M 2024-06-19

2-1 Jeongdong-gil, Jung-gu, Seoul

Jeongdong-gil Road is one of Seoul's most famous walking paths, stretching from the intersection in front of Jeongdong Church to Saemunan-gil Road. The street holds importance in Korea's modern history, with the surroundings serving as a living museum of this. During the Joseon dynasty, the area developed into a residental space for distant members of the royal family, with a palace and royal tombs in the area. In 1999, the pedestrian walking area was expanded by turning the two-way road into a one-way road. Since then, the road has earned many awards and honors.

Daeo Bookstore (대오서점)

994.3M 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

995.3M 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

SAINT JAMES SAMCHEONG[Korea Quality]/세인트 제임스 삼청[한국관광 품질인증]

1.0Km 2024-06-26

78 , Samcheong-ro, Jongno-gu, Seoul
+82-742-4628(extension number 207)

The Saint James Samcheong store opened in July 2016 in Samcheong-ro, Jongno-gu, Seoul. The store exemplifies the quiet yet bustling atmosphere of the Samcheong-dong district, and is well-known for its marine styling. It sells men’s, women's and children's wear, plus shoes, bags and fashion accessories. Featured brands include SAINT JAMES (France), BUDDY (Japan), VEJA (France), SOLUDOS (USA), and BRONTE (Netherlands).

Saint James - Samcheong Branch [Tax Refund Shop] (세인트제임스 삼청)

1.0Km 2024-04-23

B2F, 124, Singomae-ro, Giheung-gu, Yongin-si, Gyeonggi-do

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DAHMSOJUNG[Korea Quality] / 담소정[한국관광 품질인증/Korea Quality]

1.0Km 2025-01-06

16-2, Bukchon-ro 9-gil, Jongno-gu, Seoul
010-3749-9550

Dahmsojung, meaning ‘a house full of laughs’, is a hanok guesthouse that provides sincere services and comfortable relaxation. Located in the middle of Seoul’s city center, this hanok hotel-class guesthouse was built using traditional hanok construction materials including the 200-years-old Korean land pine from Gyeongju, and clay for rooms. The owner originally bought the land to build the residential area for the family, but wishing to promote the charms of the hanok building to foreigners, it was opened as a guesthouse in October 2012. This hanok guesthouse with modern elements is decorated with refined interior items. It provides a special breakfast that consists of steamed rice wrapped in a lotus leaf and tasty side dishes without any artificial seasonings. All the vegetables used for the meals are organic and cultivated by the owner. It also uses refined objects including high quality tableware, bedding (cotton bedclothes with colored stripes), authentic ceramics, lacquered painting by an artisan, and artistic living items. It carries out a cleaning and disinfection process every day as well. In particular, Hinoki cypress with a subtle scent was used for the bathroom. The home bar was installed especially for foreign guests who find it difficult to sit on the floor in the kitchen. These detailed consideration and decorations have attracted many guests including foreign diplomats, VIPs, and so on. It also operates a hands-on programs including ‘calligraphy’ and ‘making a fan’ that are held on the main floored room and are popular among foreign guests. Dahmsojung offers guests sophisticated services and comfortable facilities with a clean and traditional atmosphere that attracts many domestic and foreign guests.

Rakkojae Seoul Bukchon Hanok Hotel (락고재 서울 북촌 한옥호텔)

1.0Km 2025-10-27

49-23 , Gyedong-gil, Jongno-gu, Seoul
+82-2-742-3410

Rakgojae Bukchon Hanok Hotel in Jongru-gu, Seoul, is a traditional hanok compound with a 130-year history, renovated by master carpenter Jeong Yeong-jin. The elegant gate and stone walls, the traditional roof tiles, the jangdokdae jar store, the pavilions and ponds - not to mention the beautiful pine trees - express the archetypal beauty of hanok. Sitting on the daecheongmaru (wooden patio) with a breeze in the trees, guests will feel taken back in time. Guestrooms are clean and comfortable, and visitors can relax in a wood-fired red-clay sauna and a jade-covered ondol room,. Traditional culture programs are available.

Fendi - Lotte Main Branch [Tax Refund Shop] (펜디 롯데 본점) - Area information - Korea travel information