Sosohan Punggyeong (소소한 풍경)
6.1Km 2024-02-20
75 Jahamun-ro 40-gil, Jongno-gu, Seoul
Sosohan Punggyeong is the first restaurant that received the restaurant guide, Blue Ribbon Survey, in Korea. It is located in a renovated house with a courtyard. They offer a course menu featuring appetizers to desserts. One of the signature dishes is the gaji jjim (spicy eggplant soup), a dish made with eggplant and meat. It is recommended to make reservations in advance, as many guests prefer to book ahead.
Insa-dong (인사동)
6.1Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
The Great Full Moon Festival (정월대보름 한마당)
6.2Km 2025-02-05
37 Samcheong-ro, Jongno-gu, Seoul
+82-2-3704-3106
The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum. A variety of experiences are prepared to eliminate bad luck and pray for prosperity and health. The event provides a chance for locals and tourists alike to learn more about the traditional culture of Korea.
Yangyeon Hwaro (양연화로)
6.2Km 2024-03-05
18 Samil-daero 17-gil, Jongno-gu, Seoul
+82-2-3210-0808
Yangyeon Hwaro is located in Jongno and is renowned for offering the essence of Korean-style barbecue. Its signature dish is the aged pork belly, grilled over charcoal, bursting with charcoal aroma and juiciness. Additionally, the menu includes various cuts of pork such as shoulder, thin skirt, and pork neck, as well as beef options like boneless short ribs and beef tartare. The staff personally grill the meat for the customers.
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
6.2Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
Hwangsaengga Kalguksu (황생가칼국수)
6.2Km 2024-03-18
78 Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-739-6334
Hwangsaengga Kalguksu is a specialty restaurant located near Gyeongbokgung Palace, known for its kalguksu (noodle soup). Kalguksu is a type of noodle soup made by thinly slicing dough into noodles with a knife and boiling them in a broth made from beef bones, clams, or seafood. Their menu includes options like wang mandu (jumbo mandu), hanu suyuk (boiled Korean beef slices), kongguksu (noodles in cold soybean soup), beoseot jeongol (mushroom hot pot), and mandutguk (mandu soup). It was selected as a Michelin Guide Seoul 2023 restaurant.
Matthew Chang Anguk (메튜장 안국)
6.2Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
Museum Kimchikan (뮤지엄 김치간)
6.2Km 2025-06-19
(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul
Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.
Whanki Art Museum (환기미술관)
6.2Km 2024-03-04
63, Jahamun-ro 40-gil, Jongno-gu, Seoul
+82-2-391-7701
Whanki Art Museum exhibits the works of Kim Whanki (1913-1974), the pioneer of Korean abstract art. Kim was inspired by traditional features such as Korean mountains and streams, the sky, moons and clouds, the white porcelain and traditional patterns, and worked to express them in abstract forms through points, lines, and surfaces. The main collection features nearly 300 works by Kim. One can also find an art shop and a café.
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