Matthew Chang Anguk (메튜장 안국)

6.2Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Museum Kimchikan (뮤지엄 김치간)

6.2Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Whanki Art Museum (환기미술관)

6.2Km 2024-03-04

63, Jahamun-ro 40-gil, Jongno-gu, Seoul
+82-2-391-7701

Whanki Art Museum exhibits the works of Kim Whanki (1913-1974), the pioneer of Korean abstract art. Kim was inspired by traditional features such as Korean mountains and streams, the sky, moons and clouds, the white porcelain and traditional patterns, and worked to express them in abstract forms through points, lines, and surfaces. The main collection features nearly 300 works by Kim. One can also find an art shop and a café.

Asin [Tax Refund Shop] (아신)

6.2Km 2024-04-19

1F, 50-1, Insadong-gil, Jongno-gu, Seoul

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Toin (토인)

6.2Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

6.2Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

6.2Km 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

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CU - National Museum of Korea Branch [Tax Refund Shop] (cu중앙박물관점)

6.2Km 2024-06-26

137, Seobinggo-ro, Yongsan-gu, Seoul

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Kumkang Land Rover - Jongno Branch [Tax Refund Shop] (CL종로지점(금강 랜드로바))

6.2Km 2024-06-27

81, Jongro, Jongno-gu, Seoul

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Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

6.2Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information