Toin (토인)

9.5Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Insadong Cultural Street (인사동 문화의 거리)

9.5Km 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

9.5Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Korea House (한국의집)

9.5Km 2025-10-23

10, Toegye-ro 36-gil, Jung-gu, Seoul

The Korea House was opened in 1981. It is a traditional Korean building that introduces the culture and lifestyle of Koreans, where you can experience traditional architecture and a classical atmosphere. The building was built in the style of the Joseon Dynasty's Jagyeong-jeon building at the Gyeongbok Palace. It is the only building built in the traditional architectural style. You will feel its antiquity as you enter the building.

It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the Traditional Theater, and three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong). At Haerin-gwan, you can enjoy traditional music at Garak-dang and try traditional food at Sohwa-dang. In the square of Garak-dang you can view a traditional wedding (on the weekends) or people playing folk games. Also, at the Traditional Theater, about 156 seats are available, and in the afternoons Human Cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances. Sinayui, Salpuri, Pansori, the Drum Dance and the Bongsan Mask Dance are the most popular programs for foreigners. The programs are all explained in English and Japanese.

In the Cultural Gift Shop you can view various crafts made by traditional craftsmen. It is always open and the crafts are for sale as well. There are pottery, ceramics, golden crafts, knots and embroidery etc; approximately 500 pieces of artwork made by craftsmen from 20 different fields. Next to the House of Korea is the Namsan-gol Hanok Village where visitors can explore traditional houses.

Insa-dong Antique Art Street (인사동 고미술거리)

9.5Km 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

9.5Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

9.5Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

9.5Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Matthew Chang Anguk (메튜장 안국)

9.5Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Koibito - Gangnam Main Branch [Tax Refund Shop] (고이비토 강남본점)

9.5Km 2024-04-18

310-3, Banpo-daero, Seocho-gu, Seoul

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Toin (토인) - Area information - Korea travel information