Jinju Hoegwan (진주회관)

6.4Km 2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-753-5388

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

6.4Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

6.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

6.4Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Imun Seolnongtang (이문설농탕)

6.4Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Korea Furniture Museum (한국가구박물관)

6.4Km 2025-10-24

121 Daesagwan-ro, Seongbuk-gu, Seoul

The Korea Furniture Museum, located on a hill in Seongbuk-dong, Seoul, is a special museum that displays items related to Korea's traditional living culture. The museum exhibits wooden furniture made in the late Joseon dynasty by material (persimmon tree, maple tree, paulownia tree, zelkova tree, pine tree, papers, etc.), by the type of space (men’s quarters, women’s quarters, kitchen, etc.), and by regional characteristics. It also exhibits interior decorations, flower walls, chimneys, and yards, as well as ten traditional Korean houses.
This museum operates through a guided tour (maximum of 20 people per group) only, suitable for showing Korea's housing culture that harmonizes furniture and nature. The old household items, “furniture,” are displayed in rooms outside glass storage boxes, allowing visitors to experience a beautiful traditional culture.
Since it was selected as the official luncheon venue for the spouses of leaders of 20 countries at the 2010 G20 Seoul Summit, there has been a steady stream of state guests and worldwide celebrities, including Chinese President Xi Jinping and his wife, the German President, the Prime Minister of Hungary, the Prime Minister of Singapore, the King and Queen of Belgium, the King of Sweden, the head of the IMF, and movie stars Brad Pitt, and Victoria Beckham.

In addition, it was selected as the "most beautiful museum in Seoul” by CNN in 2011. The museum also served as an interview location for BTS members, who are receiving global attention. As such, it is attracting attention as a representative tourist destination in Seoul and a cultural space preferred by government ministries and companies. Tours require reservations, which can be made through the website.

Vegetarian Restaurant Osegyehyang (채식요리전문점 오세계향)

6.4Km 2024-03-18

14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171

Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.

Manjok Ohyang Jokbal City Hall (만족오향족발 시청)

6.5Km 2024-03-12

134-7, Seosomun-ro, Jung-gu, Seoul
+82-2-753-4755

Located close to City Hall station, Manjok Ohyang Jokbal specializes in jokbal (braised pigs' feet). The restaurant has been recognized for its quality by being included in the 2023 Michelin Guide. It is recommended to try jaengban guksu (jumbo sized buckwheat noodles) and riceballs, which are perfect for pairing with pork feet. Deoksugung Palace, Seoul Plaza, and Namdaemun Gate are nearby, so visiting them will enrich one's cultural experience.

Harmony Mart - Insa Branch [Tax Refund Shop] (하모니마트 인사)

6.5Km 2024-04-17

1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul

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Museum Kimchikan (뮤지엄 김치간)

6.5Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Jinju Hoegwan (진주회관) - Area information - Korea travel information