NOON Square (눈스퀘어)

16.8Km 2020-05-07

14, Myeongdong-gil, Jung-gu, Seoul
+82-2-3783-5005

NOON Square is a large shopping complex located at the center of Myeong-dong, known as a mecca of fashion and culture. It features a wide range of both domestic and international fashion brands. The highlight of NOON Square is Level 5 located on the 5th floor. Level 5 is designed with a concept of "multi-shop within multi-shop," featuring unique and original fashion goods designed by new independent designers. In addition, NOON Square is the first venue in Korea to install an outdoor escalator.

H&M - Myeongdong Branch No.1 (H&M - 명동1호점)

16.8Km 2015-12-18

14, Myeongdong-gil, Jung-gu, Seoul
+82-2-3783-4881

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.

The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.

Daehanminguk Budaejjigae (대한민국부대찌개)

16.8Km 2021-03-18

184, Seongo-ro Bucheon-si Gyeonggi-do
+82-32-682-3366

This is a Korean cuisine located in Bucheon-si, Gyeonggi-do. The representative menu is sausage stew. It is located near Ojeong Grand Park, where it is good to take a light walk after eating.

Samdaein [Tax Refund Shop] (삼대인)

16.8Km 2024-04-16

1F, #101, 301, Samil-daero, Jung-gu, Seoul

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Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

16.8Km 2023-02-22

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.