Jihwaja (지화자)

3.9Km 2024-03-18

125 Jahamun-ro, Jongno-gu, Seoul
+82-2-2269-5834

Jihwaja is a traditional Korean restaurant operated by a successor of Joseon dynasty royal dishes. Their manchan course (full course) includes menus served at royal banquets such as gungjung manchan (royal course), Jineo-byul manchan (deluxe royal degustation course), and janggeum manchan (daejanggeum degustation course) courses. The janggeum course reconstructs dishes from the drama "Dae Jang Geum." For the Jeongchan course (Set menu), they offer so galbi sura (grilled beef ribs course), jeonbok cho sura (braised abalones in soy sauce course), so galbi jjim sura (braised beef short ribs course), and haemul sinseollo sura (seafood hot pot course). Additionally, they serve milk porridge, meat and vegetable skewers, mandu, royal hot pot, and grilled marinated beef.

Museum Kimchikan (뮤지엄 김치간)

3.9Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Cheong Wa Dae Media Display (청와대 국민과 함께 영상전시)

3.9Km 2025-08-20

1 Cheongwadae-ro, Jongno-gu, Seoul
박주원 학예연구사 02-3771-8636

Cheong Wa Dae Media Display brightens the night through a media facade display on Yeongbingwan Hall. The display shows the history of Cheong Wa Dae through the theme "Twelve Lights".

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

3.9Km 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

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Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

3.9Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Asin [Tax Refund Shop] (아신)

3.9Km 2024-04-19

1F, 50-1, Insadong-gil, Jongno-gu, Seoul

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Yangbandeck (양반댁)

3.9Km 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Toin (토인)

3.9Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Matthew Chang Anguk (메튜장 안국)

3.9Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Olive Young - Bukgajwa-dong Branch [Tax Refund Shop] (올리브영 북가좌동)

4.0Km 2024-04-22

191, Geobukgol-ro, Seodaemun-gu, Seoul

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Jihwaja (지화자) - Area information - Korea travel information