Matthew Chang Anguk (메튜장 안국)

3.9Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Jihwaja (지화자)

3.9Km 2024-03-18

125 Jahamun-ro, Jongno-gu, Seoul
+82-2-2269-5834

Jihwaja is a traditional Korean restaurant operated by a successor of Joseon dynasty royal dishes. Their manchan course (full course) includes menus served at royal banquets such as gungjung manchan (royal course), Jineo-byul manchan (deluxe royal degustation course), and janggeum manchan (daejanggeum degustation course) courses. The janggeum course reconstructs dishes from the drama "Dae Jang Geum." For the Jeongchan course (Set menu), they offer so galbi sura (grilled beef ribs course), jeonbok cho sura (braised abalones in soy sauce course), so galbi jjim sura (braised beef short ribs course), and haemul sinseollo sura (seafood hot pot course). Additionally, they serve milk porridge, meat and vegetable skewers, mandu, royal hot pot, and grilled marinated beef.

Beautiful Tea Museum (아름다운 차박물관)

3.9Km 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Sarangchae (사랑채)

3.9Km 2016-12-30

6, Insadong 16-gil, Jongno-gu, Seoul
+82-2-737-1155

Sarangchae is located in Insa-dong, one of the most famous neighborhoods visited by tourists. Majority of the restaurant's customers are foreigners, and they offer reasonably priced Korean dishes that are highly popular among foreign visitors.

Insa-dong Geujip (인사동그집)

3.9Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Matborae Jeukseok Tteokbokki (맛보래즉석떡볶이)

3.9Km 2021-03-19

9, Insadong, 3-gil, Jongno-gu, Seoul
+82-2-720-4831

A spicy rice cakes specialty restaurant located in Insa-dong, Seoul. The most famous menu is stir-fried rice cake with cheese. Jjajang tteokbokki is also delicious.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

3.9Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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A Flower Blossom on the Rice (꽃,밥에피다)

3.9Km 2023-10-10

3-6 Insadong 16-gil, Jongno-gu, Seoul

A Flower Blossom on the Rice serves beautiful, healthy meals using ingredients grown in accordance with eco-friendly practices. Diners can expect to enjoy dishes made with organic rice grown in Bongha Village, pesticide-free vegetables, wheat, traditional pastes, and undyed meats. Popular menus include the vegetable course, suitable for vegans, the tteok bulgogi made with Korean beef, braised rockfish harvested around Heuksando Island, and the five-colored bojagi bibimbap.

Kkotbabe Pida (꽃밥에피다)

3.9Km 2021-03-26

3-6, Insadong 16-gil, Jongno-gu, Seoul
+82-2-732-0276

It is a 2021 Michelin Guide restaurant. This restaurant's signature menu is bibimbap. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Ijo (이조)

3.9Km 2021-03-26

8, Insadong 3-gil, Jongno-gu, Seoul
+82-2-730-7610

Galbijjim (braised short ribs) is a traditional Korean menu of ribs seasoned with soy sauce. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is braised short ribs.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information