Hyosajeong Pavilion (효사정)

3.8Km 2025-01-13

55, Hyeonchung-ro, Dongjak-gu, Seoul
+82-2-820-9848

Hyosajeong Pavilion is where Nohan, the second vice premier of the Joseon dynasty during King Sejong and King Sejo’s reign, stayed. After he lost his mother, he built the pavilion to mourn at her grave while still being able to see his father’s grave in Gaeseong to the North. His brother-in-law, then Minister of the Interior, Gang Sa-deok named the pavilion “Hyosajeong,” which means pavilion of filial piety.

In order to find the original location of the pavilion, poems by Jeong Inji and Seo Geojeong and an old map of Korea were referenced, but the pavilion was not found because the surrounding landscape had changed too much. As a result, a location was selected and the pavilion was reconstructed at its current location. The house is 3 kan* in the front and 2 kan* on the side. The roof is a hip-and-gable roof. The pavilion has one room with under floor heating and a railing around the pavilion

(* kan: a traditional measurement that corresponds to the space between two columns)

Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

3.8Km 2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.