Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

5.9Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

5.9Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Beauty Play Hongdae (뷰티플레이 홍대점)

5.9Km 2024-06-18

16 Jandari-ro, Mapo-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.

Beauty Play has two branches in Seoul: Myeong-dong and Hongdae. Beauty Play Hongdae is located in Hongdae Street, where visitors can find recent trends, clubs, cafes and delicious foods.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

5.9Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Dakbalmeogeun Saeu Sinchon Direct(닭발먹은새우 신촌직영)

5.9Km 2020-11-20

8-3 Yonsei-ro 5ga-gil Seodaemun-gu Seoul
+82-70-8977-7000

This is a place that sells chicken feet with adjustable spice levels. This Korean dishes restaurant is located in Seodaemun-gu, Seoul. The most famous menu is chicken feet.

STATER (스테이터)

5.9Km 2021-03-29

29, Bongeunsa-ro 4-gil, Gangnam-gu, Seoul
+82-2-3288-7977

This is a restaurant that serves delicious steak; a great place to go on a date. This Western dishes restaurant is located in Gangnam-gu, Seoul. The most famous menu is steak.

SANRIO LOVERS CLUB(산리오 러버스 클럽)

5.9Km 2024-10-22

18, Wausan-ro 19-gil, Mapo-gu, Seoul

'BLACKPINK HOUSE' filming location
In the past, it was a Hello Kitty cafe, but it was renovated and used as accommodation when BLACKPINK's first reality content, 'BLACKPINK HOUSE' was filmed. Currently, it is operated as an exhibition experience and cafe for Sanrio characters. The inside and outside of the two-story building in pastel colors are full of Sanrio characters. You must make a reservation in advance to enter the cafe on the second floor. You can visit and purchase at the MD Shop on the 1st floor without a separate reservation.

Toxnfill Clinic [Tax Refund Shop] (톡스앤필의원)

5.9Km 2024-04-23

1955, Goyang-daero, Deogyang-gu, Goyang-si, Gyeonggi-do

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Nemamdaero Hongdae Branch(내맘대로폰케이스 홍대점)

5.9Km 2024-10-24

21 Wausan-ro 19-gil, Mapo-gu, Seoul

JENNIE and JISOO’s phone case
This is where JENNIE and JISOO made mobile phone cases on V LIVE. It has a huge number of parts, and you can choose the color and shape of the bond. The advantage is that you can use all parts as much as you want without restrictions. You can follow JENNIE and JISOO’s design, or you can make your own case. Decorating top loaders for photo cards and making slime are also popular. It is the perfect for travel souvenirs or gifts.

New Kaist Eyewear [Tax Refund Shop] (뉴카이스트안경원)

5.9Km 2024-04-22

12-2, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information