The Souvenir Fair (2025 대한민국 관광기념품 박람회)

3.7Km 2025-10-27

281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

3.7Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

3.7Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Olive Young - Changcheon Branch [Tax Refund Shop] (올리브영 창천)

3.7Km 2024-04-18

17, Sinchon-ro, Seodaemun-gu, Seoul

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Doota Mall (두타몰)

3.7Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

The Museum of Medicine (서울대학교병원의학박물관)

3.7Km 2024-03-18

101 Daehak-ro, Jongno-gu, Seoul

The Museum of Medicine is located in the building of the former Daehan Medical Center, the oldest modern hospital in Korea. It is a medical museum that provides a comprehensive view of the development of modern medicine in Korea, the history of medical devices, and the transformation of Seoul National University Hospital. Through permanent and special exhibitions, the museum showcases medical artifacts and documents related to the history of medicine.