Toin (토인)

694.6M 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Olive Young - Jonggak Branch [Tax Refund Shop] (올리브영 종각)

695.7M 2024-04-18

45, Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul

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Seochon Village (서촌마을)

699.4M 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

Osulloc - National Museum of Modern and Contemporary Art Branch [Tax Refund Shop] (오설록 현대미술관)

704.0M 2024-04-23

30, Samcheong-ro, Jongno-gu, Seoul

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Museum Kimchikan (뮤지엄 김치간)

707.3M 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Insa-dong Geujip (인사동그집)

709.8M 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Seoul Hanok Stay (JNP Stay) (서울한옥스테이(jnpstay))

717.2M 2024-10-30

7-28 , Jahamun-ro 1na-gil, Jongno-gu, Seoul
+82-10-5720-6800

Seoul Hanok Stay (JNP Stay) is a private hanok stay located 3 minutes' walking distance from Gyeongbokgung Station. You can play traditional Korean games such as jejichagi (hacky sack), yut nori (board game), and tuho (arrow-throwing) in the yard, and cooking barbecue adds to the charm of the hanok. From the yard, you can enjoy the sky view, feel the gentle breeze, and observe raindrops falling from the eaves.

K-Pop Cover Dance Festival World Final (K-POP 커버댄스 페스티벌 월드 파이널)

718.7M 2025-10-23

110 Sejong-daero, Jung-gu, Seoul
+82-2-2000-9324

The K-Pop Cover Dance Festival World Final brings together K-pop fans from around the world, offering them a chance to become the main stars on stage. Going beyond just dance, the festival provides a platform where K-pop fans worldwide can share their culture, build a global network, express their passion through dance, and connect the entire world through Korean culture and K-pop.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

724.2M 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

724.2M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Toin (토인) - Area information - Korea travel information