Mimosa [Tax Refund Shop] (미모사)

731.6M 2024-06-27

33, Namdaemun-ro 7-gil, Jung-gu, Seoul

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Goldria - Jongno 3(sam)-ga Branch [Tax Refund Shop] (골드리아 종로3가)

735.8M 2024-04-19

1F, 50, Donhwamun-ro, Jongno-gu, Seoul

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Ojugine (오죽이네)

739.7M 2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

Euljiro Nogari Alley (을지로 노가리골목)

754.2M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Matthew Chang Anguk (메튜장 안국)

769.4M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

778.0M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Gwanghwamun Market (광화문 마켓)

778.0M 2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.