Matthew Chang Anguk (메튜장 안국)

769.4M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

778.0M 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Gwanghwamun Market (광화문 마켓)

778.0M 2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

Olive Young - Sejong-ro Branch [Tax Refund Shop] (올리브영 세종로)

782.4M 2024-04-16

161, Sejong-daero, Jongno-gu, Seoul

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Banila CO. - Myeong-dong Branch [Tax Refund Shop] (바닐라코 명동점)

782.3M 2024-04-22

38, Myeongdong 8-gil, Jung-gu, Seoul

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Nature Collection - Gwanghwamun Branch [Tax Refund Shop] (네이처컬렉션 광화문)

782.8M 2024-04-18

1F, 105, Saemunan-ro, Jongno-gu, Seoul

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The Story of King Sejong (세종이야기)

784.0M 2022-09-13

jiha 175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.

Godiva - Gwanghwamun Branch [Tax Refund Shop] (고디바 광화문점)

783.3M 2024-04-22

1F, to 3F, 159, Sejong-daero, Jongno-gu, Seoul

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ABC-Mart - Myeong-dong 3(sam)beon-ga [Tax Refund Shop] (ABC마트 ST명동3번가)

784.8M 2024-04-17

41, Myeongdong 10-gil, Jung-gu, Seoul

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SAEWHA HOSTEL(세화호스텔)

789.0M 2024-06-20

50 , Samil-daero 32ga-gil, Jongno-gu, Seoul
+82-10-3780-5988

Located in Jongno, in the heart of Seoul, Saehwa Hostel offers a variety of guest rooms, including ondol rooms and bedrooms, for up to 3 people. There’s a bathtub in each room. Shared PCs, massage chairs, microwave ovens, washing machines and dryers are all available free of charge. A simple free breakfast is provided, plus a free international phone service and a foreign language guidance service. Seoul Station is 15 minutes away by subway, and the airport limousine bus stops at Jongno 3-ga station. Changdeokgung Palace, Jongmyo Shrine, and downtown shopping streets are all reachable on foot.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information