968.8M 2024-04-16
6F Shinsegae Department Store Main Branch, 63, Sogong-ro, Jung-gu, Seoul
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974.8M 2023-06-23
99, Sejong-daero, Jung-gu, Seoul
+82-2-2022-0600
The National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] was originally built as an annex to the National Museum of Contemporary Art. The museum specializes in seeking out and researching modern art, exhibiting and preserving it, supporting and developing educational programs, and furthering publications and international exchanges. Located within Deoksugung Palace, the center maintains a unique traditional atmosphere. The museum planned and showcased a total of 38 unique exhibitions from 1998 to 2005. Besides the exhibitions, the center has various performances such as music and mime, as well as lectures or seminars on artists' works.
977.1M 2024-04-18
9, Namdaemun-ro 5-gil, Jung-gu, Seoul
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981.3M 2025-04-07
63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234
Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.
983.7M 2024-12-23
12 , Toegye-ro 24-gil, Jung-gu, Seoul
+82-2-755-5437
Como is a guesthouse in Jongno-gu, Seoul, just 3-minute’s walk away from Myeongdong Station on Line 4. Como is particularly popular with foreign travelers: staff are fluent in English and Chinese, and luggage storage is free of charge. Rooms come in different sizes to cater from single travelers to family groups, and all have a separate bathroom and toilet. Must-see local sights such as Namsan Seoul Tower, Sungnyemun Gate, and Namdaemun Market are easily reached by car or bus.
985.5M 2025-11-11
Songhyeon-dong, Jongno-gu, Seoul
Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.
987.9M 2022-08-11
15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120
Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.
1.0Km 2024-12-27
100 Toegye-ro, Jung-gu, Seoul
Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist
Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.
1.0Km 2025-10-30
Anguk-dong, Jongno-gu, Seoul
An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.