Beauty Play (뷰티플레이)

760.4M 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

National Museum of Korean Contemporary History (대한민국역사박물관)

761.2M 2022-12-27

198, Sejong-daero, Jongno-gu, Seoul
+82-2-3703-9200

The National Museum of Korean Contemporary History opened on December 26, 2012, and showcases Korea's modern history, from the opening of Incheon Port to current times. The museum provides an in-depth look at the changes in the nation through exhibitions and educational programs, as well as researching, developing, and collecting materials. The museum is comprised of four exhibition halls; Prelude to the Republic of Korea, Foundation of the Republic of Korea, Development of the Republic of Korea, and Modernization of South Korea, toward the World. In addition, the Korean History Dream Village features a hands-on program hall for children to learn modern and contemporary history. In addition to special exhibitions, the museum also offers educational and cultural programs for children.

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점))

764.5M 2025-01-07

30 Eulji-ro, Jung-gu, Seoul
+82-759-6660

Lotte Duty Free Shop is located on 9-12F of Lotte Department Store, in the center of Seoul. Lotte Duty Free Shop is a one-stop shopping complex providing shoppers a wide range of products. Lotte Duty Free Shop in Myeong-dong offers luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique experience of purchasing beauty products using innovative digital technology at the Smart Store on floor 1.

[Directions]
Get off Subway Line 2, Euljiro 1(il)-ga Station, Exits 7 & 8 and walk straight for 50 meters and turn right.

Seosulla-gil Road (서순라길)

768.5M 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Olive Young - Myeong-dong Main Branch [Tax Refund Shop] (올리브영 명동본점)

778.8M 2024-04-23

53, Myeongdong-gil, Jung-gu, Seoul

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Olive Young - Myeongdong Town Branch [Tax Refund Shop] (올리브영 명동 타운)

778.8M 2024-06-26

1F~2F, 53, Myeongdong-gil, Jung-gu, Seoul

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The Story of King Sejong (세종이야기)

782.3M 2022-09-13

jiha 175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.