Understand Avenue (언더스탠드에비뉴)

5.0Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Kitchen Maillard (키친마이야르)

5.0Km 2024-02-15

B1, 22 Eonju-ro 170-gil, Gangnam-gu, Seoul

Kitchen Maillard is a Western cusine situated in Apgujeong Rodeo Street, renowned for its creative and distinctive fusion dishes. The standout item on the menu is the saeukkang tonggolbaengi naengpasta (sea snail cold pasta), a unique combination of sea snail, deep-fried dried pollack, and peanuts. Operating on a seasonal basis, the menu showcases nine signature dishes, including the salmon poke and the Shanghai cream risotto - a delightful blend of Shanghai cream sauce and shrimp. Additionally, the restaurant introduces limited-time offerings that can be savored during specific periods.

Boobing (부빙)

5.0Km 2024-01-12

136 Changuimun-ro, Jongno-gu, Seoul

Boobing is short for "Buam-dong bingsu" (shaved ice). As such, it is a shaved ice restaurant that always has a long waiting line on weekdays or weekends. The main menu item is pat bingsu (shaved ice with red beans), made with red beans that are provided by a bean produce. They also serve their own original bingsu desserts that use ingredients like melon, mint chocolate, and gold pineapple. Their signature menu is Chodang corn bingsu, made with finely ground corn with milk ice on top. The cafe has a one bingsu order per person policy.

Olive Young - Gwangheungchang Station Branch [Tax Refund Shop] (올리브영 광흥창역점)

5.0Km 2024-06-26

1F, 75-16, Seogang-ro, Mapo-gu, Seoul

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Twenty Four Seasons (Hanyang University) (이십사절기 한양대점)

5.0Km 2024-03-18

(6th floor, Hanyang Institute of Technology), 220, Wangsimni-ro, Seongdong-gu, Seoul

Twenty Four Seasons is a restaurant that strives to prepare good food with care, informed by nature’s laws and the taste and beauty of the individual ingredients. Its signature menus include sogogi miyeokguk (beef and seaweed soup) and osaek namul bibimbap (five-color salad bibimbap). Private rooms offer privacy to diners, and the restaurant also has a great view that goes well with its elegant presentation.

IDEA Plastic Surgical Clinic [Tax Refund Shop] (이데아성형외과 [사후면세점])

5.0Km 2024-04-19

2F Daekwang Bldg., 176, Dosan-daero, Gangnam-gu, Seoul

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Buam-dong Gaeyeoalsa (부암동 계열사)

5.0Km 2024-02-21

7 Baekseokdong-gil, Jongno-gu, Seoul

Buam-dong Gaeyeoalsa is a chicken place that has received recognition in the Blue Ribbon Survey, the first restaurant guide in Korea. The representative menu is the fried chicken served in a bamboo tray with wedge potatoes. The chicken has a thin and crispy coating. Nearby attractions include the Yun Dongju Hill (Cheongun Park) and the Yun Dong-ju Literary Museum, dedicated to the poet beloved by Koreans.

Hamo (하모)

5.0Km 2019-10-04

819, Eonju-ro, Gangnam-gu, Seoul
+82-2-515-4266

Hamo serves traditional meals from the Jinju region, using the full flavors of the local seasonings. All ingredients are delivered upon order, making each dish as fresh as possible. The restaurant interior is divided into private rooms of various sizes to allow guests to focus on their meal and companions without distraction.

Jaha Sonmandu (자하손만두)

5.0Km 2024-03-06

12 Baekseokdong-gil, Jongno-gu, Seoul
+82-2-379-2648

Jaha Sonmandu is a mandu specialty restaurant located in Buam-dong. Their signature dish is mandu guk (mandu soup), which features dumplings filled with beef, pork, mung beans, and bean curd, boiled in a clear broth. The chewy mandu skin and the clean-tasting broth, flavored with homemade soy sauce, are highlights of the dish. Housed in a renovated residential building, the restaurant offers a refined yet homey atmosphere for dining. Through the windows, diners can enjoy a refreshing view of Inwangsan Mountain.

Buam-dong (부암동)

5.1Km 2024-03-15

Buam-dong, Jongno-gu, Seoul
+82-2-2148-1807

Buam-dong is a village located north of Gyeongbokgung Palace. It is designated as a development-restricted zone due to its proximity to the Cheong Wa Dae, preserving the old neighborhood's appearance. There are numerous bakeries, cafés, restaurants, and small galleries housed in renovated traditional houses, making it a delightful place for a leisurely stroll. The nearby hiking trails connected to Bugaksan Mountain offer a tranquil journey through the forest, ideal for those seeking a peaceful retreat.

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information