Pildong Myeonok (필동면옥)

1.5Km 2024-03-07

26, Seoae-ro, Jung-gu, Seoul
+82-2-2266-2611

Pildong Myeonok specializes in authentic pyeongyang naengmyeon (pyeongyang cold buckwheat noodles). Their signature dish is Pyeongyang naengmyeon (Pyeongyang cold buckwheat noodles), which has a light and refreshing broth and chewy noodles. Mandu and Mandut guk (Mandu soup) are also popular dishes to go with it. Having been selected for the Michelin Guide Seoul 2023, this restaurant is a favorite among locals and tourists alike for its flavorful noodles.

Danha(단하)

1.5Km 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Lush Korea - Daehangno Branch [Tax Refund Shop] (㈜러쉬코리아 대학로점)

1.5Km 2024-04-22

27, Daemyeong-gil, Jongno-gu, Seoul

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Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

1.5Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Zoltan Show(졸탄쇼)

1.5Km 2025-12-04

서울특별시 종로구 대학로 116 (동숭동)
1661-3124

Saera - Daehangno Branch [Tax Refund Shop] (세라제화 대학로)

1.5Km 2024-04-19

123-1, Daehak-ro, Jongno-gu, Seoul

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Starbucks Byuldabang (스타벅스 별다방)

1.5Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

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