Beautiful Tea Museum (아름다운 차박물관)

494.6M 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

494.9M 2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

497.8M 2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Ssamzigil (쌈지길)

511.7M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Yangbandeck (양반댁)

514.0M 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

514.1M 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

514.1M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

519.0M 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

-

Lemiel Plastic Surgery [Tax Refund Shop] (르미엘성형외과의원)

530.8M 2024-06-27

120, Jong-ro, Jongno-gu, Seoul

-

Le Miel Plastic Surgery (르미엘성형외과의원)

530.8M 2025-10-23

3rd Floor, 120 Jongno, Jongno-gu, Seoul

Valuable Beauty, Lemiel Plastic Surgery
A premium clinic where delicate technique and artistic sensibility come together. We provide not just external changes, but customized treatments that enhance each individual’s natural charm. Specialized in fast-recovery eyebag surgery using Encore Laser, customized eye surgery for facial balance, tailored lifting based on body type, and petite procedures that refine facial curves and volume.

Beautiful Tea Museum (아름다운 차박물관) - Area information - Korea travel information