Hello apM (헬로에이피엠)

1.7Km 2025-05-13

253 Jangchungdan-ro, Jung-gu, Seoul
+82-2-6388-1114

Hello apM is located within the Dongdaemun shopping district and appeals to customers in their 10s and 20s for it's latest trending styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

1.7Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Olens - Dongdaemun Branch [Tax Refund Shop] (오렌즈 동대문)

1.7Km 2024-04-16

1F, 251, Jangchungdan-ro, Jung-gu, Seoul

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Sejong Village Food Street (세종마을 음식문화거리)

1.7Km 2025-06-17

Chebu-dong, Jongno-gu, Seoul

Previously known as Geumcheongyo Market, it was officially named Sejong Village Food Street in 2011, as King Sejong was born in this village. The street is full of lively energy and features both long-standing restaurants, also known as nopo in Korean, and recently established trendy eateries. Its convenient location and inviting atmosphere make it a popular place to visit.

Namsangol Hanok Village (남산골한옥마을)

1.7Km 2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Deoksugung Stone Wall Path (덕수궁 돌담길)

1.7Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Starbucks Byuldabang (스타벅스 별다방)

1.7Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

YallaKOREA (얄라코리아)

1.7Km 2025-10-23

#700, The Salvation Army Building, 69 Saemunan-ro, Jongno-gu, Seoul

YallaKOREA is a medical tourism agency specialized in serving Arab patients, providing medical services since 2016 for those wishing to visit plastic surgery and dermatology clinics in Korea. For patients undergoing surgery, it offers customized services including medical interpretation, private transportation, hotel reservations, airport pick-up and drop-off services, and daily tours. With years of experience and a deep understanding of Arab culture, it ensures safe and convenient medical tourism.

Olive Mart [Tax Refund Shop] (올리브마트)

1.7Km 2024-04-22

229-3, Jangchungdan-ro, Jung-gu, Seoul

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Olive Mart [Tax Refund Shop] (주식회사 올리브마트)

1.7Km 2024-04-16

1F, 229-3, Jangchungdan-ro, Jung-gu, Seoul

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Hello apM (헬로에이피엠) - Area information - Korea travel information