Toin (토인)

1.5Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Black Yak - Jongno Branch [Tax Refund Shop] (블랙야크 종로)

1.5Km 2024-04-22

22, Jong-ro 36-gil, Jongno-gu, Seoul

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Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.5Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Ipamnamu - Insa Branch [Tax Refund Shop] (이팝나무 인사)

1.5Km 2024-04-18

4, Insadong 5-gil, Jongno-gu, Seoul

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Alleys of Changsin-dong (창신동골목길)

1.5Km 2025-11-05

38, Jibong-ro 11-gil, Jongno-gu, Seoul

K-movie <PARASITE> - A town full of nostalgia
On the day Kitaek's family returned home, the torrential rain flowed ferociously in streams. The alleys of Changsin-dong, with its narrow and steep stairs, were a good backdrop for visually representing the condition of the Kitaek’s family, who were about to fall. Changsin-dong is a warm and charming neighborhood where traces of the 70s and 80s can be felt.

Insa Chilgi - Insa Branch [Tax Refund Shop] (인사칠기 인사)

1.5Km 2024-04-22

5, Seolleung-ro 162-gil, Gangnam-gu, Seoul

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Lemiel Plastic Surgery [Tax Refund Shop] (르미엘성형외과의원)

1.5Km 2024-06-27

120, Jong-ro, Jongno-gu, Seoul

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Le Miel Plastic Surgery (르미엘성형외과의원)

1.5Km 2025-10-23

3rd Floor, 120 Jongno, Jongno-gu, Seoul

Valuable Beauty, Lemiel Plastic Surgery
A premium clinic where delicate technique and artistic sensibility come together. We provide not just external changes, but customized treatments that enhance each individual’s natural charm. Specialized in fast-recovery eyebag surgery using Encore Laser, customized eye surgery for facial balance, tailored lifting based on body type, and petite procedures that refine facial curves and volume.

Insa-dong (인사동)

1.5Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Danha(단하)

1.5Km 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Toin (토인) - Area information - Korea travel information