Understand Avenue (언더스탠드에비뉴)

3.8Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Hojil (호질)

3.9Km 2021-03-20

15, Jahamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-764-6822

A good restaurant to visit before and after the tour, being located near Gyeongbokgung Palace, one of the tourist attractions. This restaurant's signature menu is spicy sea snail salad. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Waple Wood Artwork Place (와플목공방)

3.9Km 2024-10-21

5-6 Wangsimni-ro 10-gil, Seongdong-gu, Seoul

Interior items made from wood
This workshop is visited by celebrities such as Park Narae of the entertainment program 'I Live Alone' and KAI of EXO. It is also the place where the senior wooden box that appeared in the movie 'PARASITE' was made. You can make your own interior accessories such as chairs and tabletops using hardwood. One-day classes on making ballpoint pens and mechanical pencils are also popular.

Nunnamujip (눈나무집)

3.9Km 2020-06-16

136-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-739-6742

Nunnamujip is famous for a North Korean dish called, “Kimchi mari guksu”, which is a noodle dish in cold kimchi soup containing toasted laver, a boiled egg, and sesame. The soup is refreshingly cold and a little spicy. For “Kimchi mari bap”, a bowl of rice is put into cold kimchi soup instead of noodles. The taste is very unique. In addition to Kimchimari, “Tteokgalbi” is a popular dish on the menu as well.

The main restaurant is located in the basement, which has only limited seating capacity with a few tables. As a result, many people usually wait in line for lunch or dinner. A second franchise has opened in a three-story building across the street. To enjoy a quaint atmosphere, the first establishment is better, but the new one’s interior design is much more modern and fancier, giving it a fresh altering look.

Hangeureut (한그릇)

3.9Km 2021-03-18

136, Samcheong-ro, Jongno-gu, Seoul
+82-2-720-5613

A store that also serves delicious meat noodles. The best menu at this restaurant is rice soup. This is a Korean cuisine located in Jongno, Seoul.

Darakjeong (다락정)

3.9Km 2021-03-26

131-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-725-1697

Darakjeong has been popular for a long time because of the simple taste of its traditional Mandu (Korean stuffed dumpling). Since its opening in 1991, tasty soup and scrumptious Mandu have been served. A fist-sized Mandu is fully packed with seasoned meat, bean-curd, and various vegetables. Its thick dough makes it chewy and delightful. For one person, “Manduguk”(boiled dumpling soup) is a good choice. The delicious and nourishing taste of Mandu goes well with the sweet, spicy, and fresh taste of the soup. Manduguk is served in a brass bowl which keeps the food warm while eating. For a large-size group, “Mandujeongol” cooked with various vegetables in a casserole is recommended. There are two types of Mandujeongol that have different tastes. The main characteristic of “Kimchi Mandujeongol” is its spicy flavor, which reminds people of the refreshing taste of Kimchi soup, and “Tojang Mandujeongol” expounds on the savory taste of bean-paste soup. Tojang means folk soybean-paste. “Nokdujeon”(a Korean pan-fried dish with green mung bean) is another famous dish at Darakjeong, which is pan-fried with a very light seasoning to emphasize the original taste of Nokdu (green mung bean). Salted oysters with hot pepper are served with Nokdujeon instead of soy sauce, which is a perfect match.

Seoul Hyochang Park (서울 효창공원)

3.9Km 2024-07-09

177-18 Hyochangwon-ro, Yongsan-gu, Seoul
+82-2-2199-7608

Hyochang Park covers 122,245 square meters spanning across Hyochang-dong and Cheongpa 2-dong. It is a historic landmark that once contained several royal tombs, and was known at that time as Hyochangwon. The cemeteries that were originally located in Hyochangwon belonged to Crown Prince Munhyo, King Jeongjo’s first son who died at the age of five; Royal Noble Consort Uibin of the Seong Clan, King Jeongjo’s royal concubine and Crown Prince Munhyo’s mother; Royal Noble Consort Sugui of the Park Clan, King Sunjo’s royal concubine; and her daughter Princess Yeongon. The royal tombs were moved to Seooreung Tombs in the waning months of the Japanese colonial period. The Japanese empire began the development of Hyochangwon into a park in 1924, and the Japanese governor-general officially assigned the site as a park in 1940.

Presently, several of Korea’s greatest leaders are buried in Hyochang Park. The remains mostly belong to independence activists including Yoon Bong-gil, Lee Bong-chang, and Baek Jeong-gi, whose graves are collectively known as Samuisa Tomb. A statue of Lee Bong-chang has been built in the graveyard. Among the other patriotic martyrs who are interred in the park are Kim Gu and some of the key figures of the provisional government such as Lee Dong-nyeong, Cha I-seok, and Cho Seong-hwan. An ancestral shrine named Uiyeolsa has been built along the main gate and holds the portraits of the deceased independence activists.

Seoul Gyeongdong Market (서울 경동시장)

3.9Km 2024-12-03

3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace. With the recent remodeling of the market, including the long-neglected Gyeongdong Theater, the place feels totally renewed and full of energy. Thanks to the renovation and diverse food stalls, the place is always bustling and filled with people.

Starbucks Gyeongdong Market (스타벅스 경동1960)

3.9Km 2024-12-27

3 Gosanja-ro 36-gil, Dongdaemun-gu, Seoul

Restored Gyeongdong Market space and the 5th community store for a win-win relationship with local economy

This 5th Starbucks Community Store is housed in a restored theater in Gyeongdong Market. The store has a win-win agreement with local merchants. Starbucks created a multiple cultural space in collaboration with LG Electronics such as LG Gold Star Radio Refresh Center. Every week, local artists and college students present culture and art performances on the stage that recreated the theatre concept. To offer a special experience suitable to an old theater, Starbucks developed the Retro Theater-like CND. For differentiated customer experiences, the store sells store-baked crafted food and exclusive merchandise.

Eyedentity - Anam Branch [Tax Refund Shop] (아이덴티티 안암)

3.9Km 2024-04-18

1F, 92-1, Goryeodae-ro, Seongbuk-gu, Seoul

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Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information