Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.2Km 59255 2017-10-20

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Mibo Jewelry (미보 주얼리)

1.3Km 8177 2021-06-15

183, Jong-ro, Jongno-gu, Seoul
+82-2-2273-7622

Mibo Jewelry carries a wide selection of necklaces, rings and earrings made with gold, silver and precious gemstones like diamond, ruby, sapphire, pearl, etc. The most popular items include diamond rings, luxury watches, gold rings and necklaces. Moreover, at Mibo Jewelry, customers may custom order their personalized jewelry.

Dongdaemun Stationery Store Street (동대문 문구완구거리)

1.3Km 69807 2024-03-15

21-1, Jong-ro 52-gil, Jongno-gu, Seoul
+82-2-1330

Dongdaemun Stationery Store Street houses nearly 120 stores selling stationery products like notebooks, crayons, pencils, backpacks, as well as other products like children’s gifts, decorations, and party products. Products can be found at prices nearly 30 to 40% lower than the consumer products, which can be lowered even further when buying in bulk. Products past the season may see the prices drop by more than half.

Uke. Zamezip (육회자매집)

1.3Km 5997 2023-12-22

200-4 Jong-ro, Jongno-gu, Seoul

This restaurant is located in a corner of Gwangjang Market's alley, and its main menu is Yukhoe/Beef Tartare (raw beef made by cutting small pieces of beef with various seasonings). The lightness of raw meat, which cannot be found in grilled meat, and the harmony with the seasoning are impressive. If you eat it with egg yolk, sprouts, and pears served together, you can feel the depth of the true taste of raw meat. If you want to try something a little more Korean-style, try 'Yuktangi,' which comes with Tangtangi (a dish made by pounding wild octopus on a cutting board and cutting it into pieces) and Yukhoe. However, the octopus Yuktangi moves around when the food is served, so you must be careful.

Uga Yukhoe Bulgogi (우가육회불고기)

1.3Km 113 2021-03-19

198-2, Jong-ro, Jongno-gu, Seoul
+82-2-2286-6656

This Korean cuisine is located near Jongno 5(o)ga Station, Seoul. It is located at Yukhoe Alley in Gwangjang Market, one of Korea’s representative traditional markets. The representative menu is sliced raw beef.

Buchon Yukhoe (부촌육회)

1.3Km 0 2024-03-04

200-12 Jong-ro, Jongno-gu, Seoul

Buchon Yukhoe is a renowned restaurant located in Gwangjang Market's Beef Tartare Street, selected by the Michelin Guide in 2023. It specializes in yukhoe (beef tartare), a Korean-style raw beef dish marinated with sesame oil and pear. The restaurant uses fresh Korean beef supplied daily, ensuring a delightful and nutty flavor. The simple seasoning enhances the natural taste of the ingredients, and the yolk-topped yukhoe adds visual appeal to the dish.

Buchon Yukhoe (부촌육회)

1.3Km 5347 2021-03-24

200-12, Jong-ro, Jongno-gu, Seoul
+82-2-2267-1831

This 2020 Michelin Guide restaurant has been around for three generations already. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is beef tartare.

Jongmyodaeje (Royal Ancestral Memorial Rite of Joseon) (종묘대제)

1.3Km 24414 2022-10-05

157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067

Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.

Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.

Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.

Moggoji [Korea Quality]모꼬지[한국관광 품질인증]

1.3Km 5830 2023-08-31

13-6, Hyehwa-ro 16-gil, Jongno-gu, Seoul
+82-10-9389-2837

Moggoji is a hanok guesthouse in Hyehwa-dong, Daehak-ro, Jongno-gu, Seoul. Located just 10-minutes' walk from Hansung University Subway Station, it’s convenient for public transportation. There are four guestrooms, all equipped with air conditioning. Nearby are many must-visit Seoul attractions, including fashionable Daehangno, Changgyeonggung Palace, and Cheonggyecheon Stream.

Changdeokgung Palace Complex [UNESCO World Heritage Site] (창덕궁과 후원 [유네스코 세계문화유산])

1.3Km 865457 2024-06-04

99 Yulgok-ro, Jongno-gu, Seoul

Changdeokgung Palace was the second royal villa built following the construction of Gyeongbokgung Palace in 1405. It was the principal palace for many kings of the Joseon dynasty, and is the most well-preserved of the five remaining royal Joseon palaces. The palace grounds are comprised of a public palace area, a royal family residence building, and the rear garden. Known as a place of rest for the kings, the rear garden boasts a gigantic tree that is over 300 years old, a small pond and a pavilion.

The palace gained importance starting from the time of Seongjong, the 9th king of Joseon, when a number of kings began using it as a place of residence. Unfortunately, the palace was burned down by angry citizens in 1592 when the royal family fled their abode during the Imjin War. Thanks to Gwanghaegun, the palace was restored in 1611. Even today, it houses a number of cultural treasures, such as Injeongjeon Hall, Daejojeon Hall, Seonjeongjeon Hall, and Nakseonjae Hall.

Changdeokgung Palace’s garden behind the inner hall, called the "Secret Garden," was constructed during the reign of King Taejong and served as a rest area for the royal family members. The garden had formerly been called Bugwon and Geumwon, but was renamed Biwon Garden, or Secret Garden, after King Gojong came into power. The garden was kept as natural as possible and was touched by human hands only when absolutely necessary. Buyongjeong Pavilion, Buyongji Pond, Juhamnu Pavilion, Eosumun Gate, Yeonghwadang Hall, Bullomun Gate, Aeryeonjeong Pavilion, and Yeongyeongdang Hall are some of the many attractions that occupy the garden. The most beautiful time to see the garden is during the fall when the autumn foliage is at its peak and the leaves have just started to fall.

Though it has been treasured by Koreans for centuries, Changdeokgung Palace and its complex was recognized as a World Cultural Heritage site by the UNESCO World Cultural Heritage Committee in December of 1997 during the committee meeting in Naples, Italy.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information