Pyeongnaeok (평래옥)

2.2Km 2021-03-22

21-1, Mareunnae-ro, Jung-gu, Seoul
+82-2-2267-5892

This store, which has been around since 1950, always has a long line of customers. A Pyeongyang cold buckwheat noodles specialty restaurant located in Jung-gu, Seoul. The representative menu is Pyeongyang cold buckwheat noodles.

Jongmyodaeje (Royal Ancestral Memorial Rite of Joseon) (종묘대제)

2.2Km 2022-10-05

157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067

Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.

Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.

Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.

Daehangno (University Street) (대학로)

2.2Km 2021-03-25

104, Daehak-ro, Jongno-gu, Seoul
+82-2-2148-1114

Daehangno is an artistic neighborhood that stretches 1.1 kilometers from Jongno 5-ga Intersection to Hyehwa-dong Rotary. The area is filled with culture and performing arts facilities, with the center of all this being Marronnier Park. Visitors can find performances taking play every day at the many theaters large and small, as well as restaurants serving a range of cuisines. The area is especially active on weekends and during the street festival period.

OHUJEONG - Daehangno Branch (오후정 대학로)

2.2Km 2021-03-29

25, Daehak-ro 8-gil, Jongno-gu, Seoul
+82-2-741-1747

This is a Japanese home-style restaurant where you can enjoy various Japanese fusion dishes. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is pollack roe pasta.

Finding Mr. Destiny(김종욱 찾기)

2.2Km 2024-10-11

서울특별시 종로구 대학로8길 25 (동숭동)

A Moment in Time - Live Caricature & Gallery (시간을 담다)

2.2Km 2021-03-25

20-1, Samil-daero 8-gil, Jung-gu, Seoul
+82-10-8895-3368

A Moment in Time adds in aspects of Korean traditions, customs, and landmarks like hanbok, Gwanghwamun Gate, and Korean mystical animals into caricature artworks, serving as an excellent souvenir for both locals and travelers. The gallery also offers hands-on programs like coloring caricature and traditional folk art. In addition, original design products from A Moment in Time are also available, making great gifts.

Bando Camera - Myeong-dong Chungmu [Tax Refund Shop] (반도카메라 명동충무)

2.2Km 2024-04-17

16, Samil-daero 4-gil, Jung-gu, Seoul

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Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

2.2Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Samhyeongje Jjukkumi - Daehangno Branch (삼형제쭈꾸미 대학로)

2.2Km 2021-03-24

68, Dongsung-gil, Jongno-gu, Seoul
+82-2-763-1204

This is a restaurant serving jjukumi (webfoot octopus), which has been featured in the gourmet program. This restaurant's signature menu is grilled pork belly. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Artbox - Jongno 3(sam)-ga Branch [Tax Refund Shop] (아트박스 종로3가)

2.2Km 2024-04-17

126, Jong-ro, Jongno-gu, Seoul

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Pyeongnaeok (평래옥) - Area information - Korea travel information