Starbucks Byuldabang (스타벅스 별다방)

4.7Km 2024-12-27

100 Toegye-ro, Jung-gu, Seoul

Byuldabang is a cozy space in the city, where the present and future of Starbucks coexist

Byuldabang is a special name. It combines the Korean words byul, which means stars, and dabang, which means a traditional space where people gather and talk over tea or drink. Byuldabang is the nickname Koreans generally use for Starbucks. Starbucks Byuldabang store opened in appreciation of customers of Starbucks Korea, celebrating its 22nd anniversary. This particular store is a Starbucks Reserve store with new concept food items, and is the first among Starbucks stores worldwide to have digital art wall decorations. The images projected to the art wall are “The Journey of Siren.” It is a surreal journey of Siren, who delivers coffee messages around the ocean, day and night. Customers love the story.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

4.8Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Deoksugung Stone Wall Path (덕수궁 돌담길)

4.8Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

National Theater of Korea (국립극장)

4.8Km 2024-03-06

59, Jangchungdan-ro, Jung-gu, Seoul
+82-2-2280-4114

The National Theater of Korea opened in 1950 as the first national theater in Asia. It is the only production theater that takes traditional arts to recreate them as contemporary art. It offers various types of theaters, such as Haeoreum Grand Theater, Daloreum Theater (middle-size), Immersive Studio ByeolByeol (small-size), and Haneul Round Theater with a circular stage structure. In addition, the Museum of Performing Arts, Cultural Plaza, and other convenience stores and coffe shops offer pleasure and relax to its visitors.

Draw A Circle - Shinsegae Main Branch [Tax Refund Shop] (드로어써클 신세계본점)

4.8Km 2024-04-17

B1, Main Bldg., 63, Sogong-ro, Jung-gu, Seoul

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Lucenlee - Shinsegae Main Branch [Tax Refund Shop] (루첸리 신세계본점)

4.8Km 2024-04-18

1F, 63, Sogong-ro, Jung-gu, Seoul

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YEZI:N - Shinsegae Main Branch [Tax Refund Shop] (예진 신세계 본점)

4.8Km 2024-04-19

63, Sogong-ro, Jung-gu, Seoul

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Bottega Veneta Men - Shinsegae Main Branch [Tax Refund Shop] (보테가베네타 남성 신세계 본점)

4.8Km 2024-04-18

6F, 63, Sogong-ro, Jung-gu, Seoul

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Diame - Shinsegae Main Branch [Tax Refund Shop] (다이아미 신세계 본점)

4.8Km 2024-04-18

1F, 63, Sogong-ro, Jung-gu, Seoul

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Shinsegae Department Store - Main Store (신세계백화점 (본점))

4.8Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Starbucks Byuldabang (스타벅스 별다방) - Area information - Korea travel information