Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

832.4M 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Onnuri Pharmacy - Jongno Branch [Tax Refund Shop] (온누리약국 종로)

833.9M 2024-04-19

1F, 293, Jong-ro, Jongno-gu, Seoul

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Heunginjimun Gate - Dongdaemun Gate (흥인지문)

834.5M 2025-10-23

288, Jong-ro, Jongno-gu, Seoul
+82-2-2148-1842

Heunginjimun Gate was built to protect Hanseongbu, which historically housed essential government facilities. Heunginjimun Gate was the gate on the east side of the outer wall of Seoul Fortress among eight gates. It is referred to as Dongdaemun Gate as well. The gate was constructed during King Taejo’s 5th year in 1396, remodeled during the reign of King Danjong in 1453, and was newly built in 1869 during the sixth year of King Gojong’s reign in 1869.

The gate features a hipped roof with five front and two side compartments on a two-storied building. The thin and weak bracket system supports the eaves and is excessively decorated, reflecting the construction features of the late Joseon period. Also, outside of the fortress is the half-circle-shaped Ongseong, a small wall, to protect the gate.

One of the unique factors of Heunginjimun Gate is that it is the only gate among Seoul’s eight to have Ongseong, further exhibiting the style of construction used during the late Joseon period.

Ebookers Korea Inc. ((주)이부커스코리아)

859.9M 2025-10-23

(2nd Floor), 212 Jangchungdan-ro, Jung-gu, Seoul

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Olive Young - Cheonggu Station Branch [Tax Refund Shop] (올리브영 청구역)

890.6M 2024-04-18

A section of 1F, 168, Dasan-ro, Jung-gu, Seoul

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Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

957.3M 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Sujeong Pharmacy [Tax Refund Shop] (수정약국)

984.2M 2024-04-22

1F, 195, Jangchungdan-ro, Jung-gu, Seoul

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Seoul City Wall Museum (한양도성박물관)

1.0Km 2023-12-22

283, Yulgok-ro, Jongno-gu, Seoul
+82-2-724-0243

Hanyangdoseong, the Seoul City Wall, built in 1396, was the city fortress wall that protected the capital city Seoul for over 600 years. The fortress wall was built along the terrains and although it became partially damaged during the modernization process, its original form remains well to this day, making it a cultural heritage that coexists with the modern city. The Seoul City Wall Museum, located in Heungjinjimun Park, is a museum containing the history and culture of city wall from the Joseon dynasty to the present. It is a cultural space with a permanent exhibition hall, special exhibition hall, city wall information center, and study room.

Dongdaemun Dak Hanmari Alley (서울 동대문 닭한마리 골목)

1.0Km 2024-03-04

37-7, Jongno 5(o)-ga, Jongno-gu, Seoul
+82-2-2236-9135

Located near the Dongdaemun Market, Dongdaemun Dak Hanmari Alley gets its name from the restaurants serving dak hanmari (whole chicken soup) that line the alley. Dak hanmari (whole chicken soup), literally “one whole chicken” in Korean, is a dish where a whole chicken is boiled in a soup and served with the alley’s special sauce. After the diners eat the meat, the broth is used to make kalguksu (noodle soup). Because the area is home to large-scale apparel and fashion material markets of the Dongdaemun Market, the district is always lively and bustling.

CU - Sungin Dongyang Paraville Branch [Tax Refund Shop] (cu숭인파라빌점)

1.1Km 2024-06-26

1F, #104, 251, Nangye-ro, Jongno-gu, Seoul

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Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information