Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

7.5Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

The Hanok Smith Likes (스미스가 좋아하는 한옥)

The Hanok Smith Likes (스미스가 좋아하는 한옥)

7.5Km    2024-03-11

22-7 Samcheong-ro, Jongno-gu, Seoul
+82-2-722-7003

The Hanok Smith Likes is a restaurant located near Gyeongbokgung Palace, housed in a renovated hanok. It offers a fusion of Korea's traditional beauty with Italian cuisine. Specializing in oven-baked pizza and pasta, it also features a variety of Italian dishes. The oven-baked pizzas are particularly popular, known for their chewy crusts and generous toppings. In 2023, it was selected for the Michelin Guide Seoul.

Songhyeon Green Plaza (열린송현 녹지광장)

Songhyeon Green Plaza (열린송현 녹지광장)

7.5Km    2025-06-17

Songhyeon-dong, Jongno-gu, Seoul

Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.  

Eungjung Hanok (응정헌)

Eungjung Hanok (응정헌)

7.5Km    2024-12-13

19 , Yeonseo-ro 50-gil, Eunpyeong-gu, Seoul
+82-10-5751-3270

Eungjeongheon is a private hanok accomodation located in Eunpyeong Hanok Village in Seoul, where the calm ambience and sensuous interior of the hanok create a harmonious balance. Upon entering the building, you will find a dining room where breakfast is served and a daecheong maru (wooden-floored hall). On the second floor, you will find a numaru (balcony-like raised veranda), a bedroom, and a terrace from which you can enjoy a panoramic view of Bukhansan Mountain and Hanok Village. A hearty breakfast is provided, as well as a variety of activities, including outdoor picnics in the backyard, illustrated gifts, yoga and meditation sessions, and foot baths. Bukhansan Dulle-gil Course 9 and Jingwansa Temple are within a 10-minute walk.

Mibo Jewelry (미보 주얼리)

Mibo Jewelry (미보 주얼리)

7.5Km    2021-06-15

183, Jong-ro, Jongno-gu, Seoul
+82-2-2273-7622

Mibo Jewelry carries a wide selection of necklaces, rings and earrings made with gold, silver and precious gemstones like diamond, ruby, sapphire, pearl, etc. The most popular items include diamond rings, luxury watches, gold rings and necklaces. Moreover, at Mibo Jewelry, customers may custom order their personalized jewelry.

Africa Museum of Art (아프리카미술관)

Africa Museum of Art (아프리카미술관)

7.5Km    2022-10-26

24-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-730-2430

The Africa Museum of Art was established with the purpose of hosting various art festivals and providing the grounds for researching various art themes. A major principle of the gallery is to promote works of art that actively attempt to explore the human mind.

Deokseonjae [Korea Quality]덕선재[한국관광 품질인증]

Deokseonjae [Korea Quality]덕선재[한국관광 품질인증]

7.5Km    2024-08-14

17-1, Yeonseo-ro 50-gil, Eunpyeong-gu, Seoul
+82-507-1379-0097

Deokseonjae is a hanok stay in Eunpyeong Hanok Village at the foot of Samgaksan Mountain in Eunpyeong-gu, Seoul. The skyline of Bukhansan Mountain and the architectural line of hanok are in harmony. From the hanok’s upper floor, guests will find spectacular, panoramic views of Bukhansan Mountain and its Eco Park. The second floor guestrooms consist of a living room, sleeping room and a bathroom, while the first floor is shared with the owner's family. A welcome snack and breakfast are provided.

Soonheenae Bindaetteok (순희네빈대떡)

Soonheenae Bindaetteok (순희네빈대떡)

7.5Km    2024-03-20

5 Jong-ro 32-gil, Jongno-gu, Seoul
+82-2-2264-5057

Soonheenae Bindaetteok is a stall located in Gwangjang Market known for its mung bean pancakes and meatballs. Bindaetteok (mung bean pancake) is a dish made by grinding mung beans and mixing them with kimchi, bracken, and ground pork, then flattening and frying the mixture. Here, they grind mung beans on a millstone and fry the bindaetteok on the spot, resulting in a crispy and savory taste. The secret soy sauce dip complements the bindaetteok perfectly. Situated within the traditional market, the atmosphere is lively.

Cheonggye 5-ga Bag Wholesale Shopping Center / Cheong'o Bag Shopping Center (청계5가 가방도매상가 / 청오가방상가)

Cheonggye 5-ga Bag Wholesale Shopping Center / Cheong'o Bag Shopping Center (청계5가 가방도매상가 / 청오가방상가)

7.5Km    2024-03-18

229 Cheonggyecheon-ro, Jongno-gu, Seoul

Cheonggye 5-ga Bag Wholesale Shopping Center is a place where you can purchase various types of bags at affordable prices. They offer a diverse range of items including handbags, briefcases, suitcases, and school bags. Selling unique models produced directly from their own factory, the prices are reasonable, and the quality is excellent. The shopping center also houses wholesale stores for clothing and bag accessories.

Black Yak - Jongno Branch [Tax Refund Shop] (블랙야크 종로)

Black Yak - Jongno Branch [Tax Refund Shop] (블랙야크 종로)

7.5Km    2024-04-22

22, Jong-ro 36-gil, Jongno-gu, Seoul

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