Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

7.5Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Namdaemun Daeho Optic [Tax Refund Shop] (남대문대호안경)

7.5Km 2024-06-27

B1, #7, 32, Namdaemunsijang 4-gil, Jung-gu, Seoul

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D MUSEUM Seongsu (디뮤지엄 성수)

7.5Km 2023-11-06

83-21, Wangsimni-ro, Seongdong-gu, Seoul
+82-2-6233-7200

D MUSEUM greets the general public with its catchphrase, “an art museum where daily life becomes art.” In 2021, the museum relocated to the area near Seoul Forest Park, so that it could accommodate more visitors in its space. The museum not only hosts exhibitions by prominent photographers like Nick Knight (NICK KNIGHT: IMAGE, 2016) and Linda McCartney (Linda McCartney Retrospective, 2014) but also leads the efforts to promote awareness among the general public through invitational exhibitions featuring up-and-coming artists. Its relocation to Seoul Forest Park was marked by the special exhibition “Romantic Days,” which garnered much interest among the visitors as a chance to meet the works of artists born in the ‘80s and the ‘90s.

Choeun Optical - Hoehyeon Branch [Tax Refund Shop] (조은안경 회현)

7.5Km 2024-04-22

Joeun Eyewear, 42, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Choeun Optical [Tax Refund Shop] (조은안경)

7.5Km 2024-06-27

42, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Hanaro Optics [Tax Refund Shop] (하나로안경원)

7.5Km 2024-04-19

48, Namdaemunsijang 4-gil, Jung-gu, Seoul

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Olivine Spa (올리바인 스파)

7.5Km 2025-10-23

4-1 Tongil-ro 16-gil, Jongno-gu, Seoul

Chosen as one of the 25 recommended wellness tourist destinations by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, Olivine Spa operates a luxury spa and a beauty & slimming center in downtown. The spa also provides professional pre-natal and post-natal massage, body shape care, and various beauty programs in partnership with Seran General Hospital and Olivium (a postpartum care center). Olivine Spa provides massages by top-tier therapists in the industry who will relieve fatigue and eliminate toxins accumulated through daily life. They will help your body become healthier and more balanced, ensuring customer satisfaction. Furthermore, Olivine Spa uses Swiss premium brands Les Nouvels Aroma and Darphin in their programs. Its beauty & slimming center provides customized consulting and various beauty-related medical programs in partnership with medical staff at Seran General Hospital.

Seongsu Museum (성수미술관)

7.6Km 2025-10-30

39 Seongsuil-ro 8-gil, Seongdong-gu, Seoul

rom drawing to coloring
This is a canvas drawing cafe where Yuna of ITZY visited and experienced art. It is decorated as a cultural living space where you can draw and color. Drawing tools such as sketches, acrylic paints, and brushes are provided. It is also interesting that there is a mobile phone holder so that you can capture your drawing as a time-lapse.

Namsan Octagonal Pavilion (남산 팔각정)

7.6Km 2021-06-19

105, Namsangongwon-gil, Yongsan-gu, Seoul
+82-2-3783-5900

Originally known as Unamjeong Pavilion, the pavilion was built in 1959 to commemorate Rhee Syngman. It was demolished by the 4.19 movement in 1960 and was rebuilt on November 11, 1968. This pavilion now sits atop Namsan Mountain, with views covering the entirety of Seoul below. As it is a prime spot to view the first sunrise of the year, the annual sunrise festival takes place every New Year's Day.

Olive Young - Seongsu Station Branch [Tax Refund Shop] (올리브영 성수역)

7.6Km 2024-04-18

1F, 91, Achasan-ro, Seongdong-gu, Seoul

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Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information