Insa-dong (인사동) - Area information - Korea travel information

Insa-dong (인사동)

7.4Km    2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Onion Anguk Branch (어니언 안국)

7.4Km    2024-02-20

5 Gyedong-gil, Jongno-gu, Seoul

Onion is a café situated in a hanok dating back to the 1920s. Renovated with careful preservation of the daecheongmaru and madang, the café offers a glimpse into traditional Korean architecture. The signature menu item is the vanilla bean latte, and popular desserts include pandoro and salty butter bread. Its proximity to nearby attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, and Changdeokgung Palace makes it a convenient stop for those exploring Seoul's major palaces.

Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

7.4Km    2025-01-13

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Jungmyeongjeon Hall (중명전)

7.4Km    2025-01-09

41-11, Jeongdong-gil, Jung-gu, Seoul
+82-2-752-7525

Located near Deoksugung Palace, Jungmyeongjeon Hall is a red-brick modern Western-style building. It was built in 1899 as the imperial library of the Korean Empire. After Deoksugung Palace caught on fire in 1904, the place became the temporary residence of Emperor Gojong. It also witnessed the tragic part of history in which the infamous Eulsa Treaty (Japan-Korea Protectorate Treaty), an illegal treaty forced by Japan, was signed in 1905. Its exhibition hall serves as a place for historical education.

The Unexpected Man(홀연했던 사나이)

7.4Km    2025-05-21

서울특별시 종로구 창경궁로 259 (명륜2가)

Olive Young - Sadang Station Branch [Tax Refund Shop] (올리브영 사당역)

7.4Km    2024-04-18

Jisan Bldg., 941, Gwacheon-daero, Gwanak-gu, Seoul

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Changdeokgung Palace Complex [UNESCO World Heritage Site] (창덕궁과 후원 [유네스코 세계유산])

7.4Km    2025-07-21

99 Yulgok-ro, Jongno-gu, Seoul

Changdeokgung Palace was the second royal villa built following the construction of Gyeongbokgung Palace in 1405. It was the principal palace for many kings of the Joseon dynasty, and is the most well-preserved of the five remaining royal Joseon palaces. The palace grounds are comprised of a public palace area, a royal family residence building, and the rear garden. Known as a place of rest for the kings, the rear garden boasts a gigantic tree that is over 300 years old, a small pond and a pavilion.

The palace gained importance starting from the time of Seongjong, the 9th king of Joseon, when a number of kings began using it as a place of residence. Unfortunately, the palace was burned down by angry citizens in 1592 when the royal family fled their abode during the Imjin War. Thanks to Gwanghaegun, the palace was restored in 1611. Even today, it houses a number of cultural treasures, such as Injeongjeon Hall, Daejojeon Hall, Seonjeongjeon Hall, and Nakseonjae Hall.

Changdeokgung Palace’s garden behind the inner hall, called the "Secret Garden," was constructed during the reign of King Taejong and served as a rest area for the royal family members. The garden had formerly been called Bugwon and Geumwon, but was renamed Biwon Garden, or Secret Garden, after King Gojong came into power. The garden was kept as natural as possible and was touched by human hands only when absolutely necessary. Buyongjeong Pavilion, Buyongji Pond, Juhamnu Pavilion, Eosumun Gate, Yeonghwadang Hall, Bullomun Gate, Aeryeonjeong Pavilion, and Yeongyeongdang Hall are some of the many attractions that occupy the garden. The most beautiful time to see the garden is during the fall when the autumn foliage is at its peak and the leaves have just started to fall.

Though it has been treasured by Koreans for centuries, Changdeokgung Palace and its complex was recognized as a World Cultural Heritage site by the UNESCO World Cultural Heritage Committee in December of 1997 during the committee meeting in Naples, Italy.

Nature Collection - Gwanghwamun Branch [Tax Refund Shop] (네이처컬렉션 광화문)

7.4Km    2024-04-18

1F, 105, Saemunan-ro, Jongno-gu, Seoul

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Ewha Centennial Hall (이화여고100주년기념관)

7.4Km    2024-02-20

26 Jeongdong-gil, Jung-gu, Seoul

Ewha Centennial Hall is a multimedia education center located next to Ewha Girls' High School. Spanning underground and five above-ground floors, it features a gallery, a cafe, music rooms, individual practice rooms, and audio-visual rooms. The Hwaham Hall on the first and second floors is utilized for performances such as musicals and concerts, as well as educational events.

Matthew Chang Anguk (메튜장 안국)

7.4Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.