Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

7.5Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

7.5Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Seoul Hyochang Park (서울 효창공원)

7.5Km 2024-07-09

177-18 Hyochangwon-ro, Yongsan-gu, Seoul
+82-2-2199-7608

Hyochang Park covers 122,245 square meters spanning across Hyochang-dong and Cheongpa 2-dong. It is a historic landmark that once contained several royal tombs, and was known at that time as Hyochangwon. The cemeteries that were originally located in Hyochangwon belonged to Crown Prince Munhyo, King Jeongjo’s first son who died at the age of five; Royal Noble Consort Uibin of the Seong Clan, King Jeongjo’s royal concubine and Crown Prince Munhyo’s mother; Royal Noble Consort Sugui of the Park Clan, King Sunjo’s royal concubine; and her daughter Princess Yeongon. The royal tombs were moved to Seooreung Tombs in the waning months of the Japanese colonial period. The Japanese empire began the development of Hyochangwon into a park in 1924, and the Japanese governor-general officially assigned the site as a park in 1940.

Presently, several of Korea’s greatest leaders are buried in Hyochang Park. The remains mostly belong to independence activists including Yoon Bong-gil, Lee Bong-chang, and Baek Jeong-gi, whose graves are collectively known as Samuisa Tomb. A statue of Lee Bong-chang has been built in the graveyard. Among the other patriotic martyrs who are interred in the park are Kim Gu and some of the key figures of the provisional government such as Lee Dong-nyeong, Cha I-seok, and Cho Seong-hwan. An ancestral shrine named Uiyeolsa has been built along the main gate and holds the portraits of the deceased independence activists.

Mongchon Museum of History (몽촌역사관)

7.5Km 2021-08-13

424, Olympic-ro, Songpa-gu, Seoul
+82-2-2152-5900

The Mongchon Museum of History, located within Olympic Park, displays artifacts from the excavations of Mongchontoseong Fortress, such as earthen fortifications as well as other artifacts of the Baekje Kingdom period, offering a glimpse into Baekje culture. A model of a Baekje dugout hut site reveals ancient dwelling patterns. Also, the facility displays a perfectly preserved model of ancient houses and tombs, giving visitors the feel of traveling back to prehistoric ages.

Jjamppong Zizon Jongno (짬뽕지존 종로)

7.5Km 2024-03-15

25 Samil-daero 15-gil, Jongno-gu, Seoul
+82-2-725-5161

Jjamppong Zizon is a Chinese restaurant located near Cheonggyecheon Stream. Their signature dish, zizon jjamppong (spicy seafood noodle soup), combines fresh seafood with a spicy broth enhanced with smoky flavors. They also offer zizon jjajangmyeon (black bean sauce noodles). For those craving extra heat, there are options like jiok jjamppong (extra spicy seafood noodle soup) and jiok jjajang (spicy black bean sauce noodles). Additionally, they serve chapssal tangsuyuk (deep-fried pork in sweet rice batter with sweet and sour sauce), coating pork in chewy sweet rice batter.

Sulla-gil Yeah Café & Bibi (순라길 예 & 비비)

7.5Km 2025-01-23

55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599

Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

7.5Km 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

Sonjung Bossam (손정보쌈)

7.5Km 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Yangyeon Hwaro (양연화로)

7.5Km 2024-03-05

18 Samil-daero 17-gil, Jongno-gu, Seoul
+82-2-3210-0808

Yangyeon Hwaro is located in Jongno and is renowned for offering the essence of Korean-style barbecue. Its signature dish is the aged pork belly, grilled over charcoal, bursting with charcoal aroma and juiciness. Additionally, the menu includes various cuts of pork such as shoulder, thin skirt, and pork neck, as well as beef options like boneless short ribs and beef tartare. The staff personally grill the meat for the customers.

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점))

7.5Km 2025-01-07

30 Eulji-ro, Jung-gu, Seoul
+82-759-6660

Lotte Duty Free Shop is located on 9-12F of Lotte Department Store, in the center of Seoul. Lotte Duty Free Shop is a one-stop shopping complex providing shoppers a wide range of products. Lotte Duty Free Shop in Myeong-dong offers luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique experience of purchasing beauty products using innovative digital technology at the Smart Store on floor 1.

[Directions]
Get off Subway Line 2, Euljiro 1(il)-ga Station, Exits 7 & 8 and walk straight for 50 meters and turn right.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information