Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

4.0Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

4.0Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Olive Young - Gunja Station Branch [Tax Refund Shop] (올리브영 군자역)

4.0Km 2024-04-23

548, Cheonho-daero, Gwangjin-gu, Seoul

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Pizzeria O Main Branch (핏제리아오 대학로 본점)

4.0Km 2023-12-22

86 Dongsung-gil, Jongno-gu, Seoul

A restaurant in Daehak-ro that recreates the original taste of pizza from Naples, Italy, the home of pizza. All classic pizzas, starting with the Margherita Bufala Pizza, are baked in a wood-fired oven. Pasta and salads are also made personally by the chef, so customer satisfaction is guaranteed. The chef of this branch had won first place at the 2019 World Pizza Championship in Rome. He gained public attention by appearing in various variety shows, such as “Kang's Kitchen Season 3 (2019)” and “Running Man (2010-),” which made him more recognized by the public. Pizzeria O’s pizza dough is characterized by chewy yet light texture.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information