Ssamzigil (쌈지길)

6.3Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Saeki P&C [Tax Refund Shop] (세기피앤씨)

6.3Km 2024-04-18

22-12, Supyo-ro, Jung-gu, Seoul

-

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

6.3Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

6.3Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Namsangol Hanok Village (남산골한옥마을)

6.3Km 2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Kumkang Land Rover - Jongno Branch [Tax Refund Shop] (CL종로지점(금강 랜드로바))

6.3Km 2024-06-27

81, Jongro, Jongno-gu, Seoul

-

Seoureseo Duljjaero Jalhaneunjip (서울서둘째로잘하는집)

6.3Km 2024-03-15

122-1 Samcheong-ro, Jongno-gu, Seoul
+82-2-734-5302

Seoureseo Duljjaero Jalhaneunjip is a sweet red bean porridge and traditional tea house near Gyeongbokgung Palace. Sweet red bean porridge is a sweet and smooth dish typically containing chewy rice cakes and chestnuts. In Korea, it's a traditional food eaten during dongji (the shortest day and longest night of the year). They also offer traditional teas like ssanghwatang (herbal tonic tea), which contains seven medicinal herbs, sujeonggwa (cinnamon punch) with a blend of cinnamon and ginger flavors, and sikhye (sweet rice punch), a drink known for aiding digestion.

National Souvenirs Center [Tax Refund Shop] (한국관광명품점)

6.3Km 2024-04-23

14, Insadong 5-gil, Jongno-gu, Seoul

-

Insa-dong Geujip (인사동그집)

6.4Km 2024-03-18

3 Insadong 12-gil, Jongno-gu, Seoul
+82-2-737-0575

Insa-dong Geujip is a hanok-style Korean restaurant located in a narrow alley in Insa-dong. Their signature dish, bulgogi yachaemari (bulgogi and vegetable roll), allows you to choose between stir-fried pork bulgogi, beef bulgogi, or chicken bulgogi. Visitors can enjoy the tangy and sweet flavor of the radish wrap filled with bulgogi and julienned vegetables, accompanied by side dishes and soybean paste stew. They also offer bulgogi nakji jeongol (bulgogi and octopus hot pot), cheolpan sogalbijjim (stir-fried marinated galbi on hot iron plate), and dolsot bibimbap (hot stone pot bibimbap) along with hahu yukhoe bibimbap (Korean beef tartare bibimbap).

Olive Young - Junggye Station Branch [Tax Refund Shop] (올리브영 중계역)

6.4Km 2024-04-18

1335, Dongil-ro, Nowon-gu, Seoul

-

Ssamzigil (쌈지길) - Area information - Korea travel information