Yangyeon Hwaro (양연화로)

7.3Km 2024-03-05

18 Samil-daero 17-gil, Jongno-gu, Seoul
+82-2-3210-0808

Yangyeon Hwaro is located in Jongno and is renowned for offering the essence of Korean-style barbecue. Its signature dish is the aged pork belly, grilled over charcoal, bursting with charcoal aroma and juiciness. Additionally, the menu includes various cuts of pork such as shoulder, thin skirt, and pork neck, as well as beef options like boneless short ribs and beef tartare. The staff personally grill the meat for the customers.

Hanboknam (한복남)

7.3Km 2021-01-27

17, Bukchon-ro 5ga-gil, Jongno-gu, Seoul
+82-10-6485-8507

Started in Jeonju in 2012, Hanboknam strived to promote the beauty of hanbok, earning recognition by the Ministry of Culture, Sports and Tourism in 2015. Following this, Hanboknam opened a hanbok exhibition and rental shop in the Bukchon area of Seoul in 2016. The shop provides customers with numerous styles of hanbok, from royalty to beggars. The rental shop also offers various accessories to pair with the different hanbok for a complete look.

Danha(단하)

7.3Km 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Olive Young - Jongno Branch [Tax Refund Shop] (올리브영 종로점)

7.3Km 2024-06-27

1F, 78, Jong-ro, Jongno-gu, Seoul

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The Saem - ENTER 6 Gangbyeon Branch [Tax Refund Shop] (더샘엔터식스점)

7.3Km 2024-04-22

85, Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul

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ABC-Mart - Techno Mart Gangbyeon Branch [Tax Refund Shop] (ABC마트 테크노마트 강변점)

7.3Km 2024-04-18

85, Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul

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Lotte Mart - Gangbyeon Branch [Tax Refund Shop] (롯데마트 강변점)

7.3Km 2024-04-16

B2 of Techno Mart, 85, Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul

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Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

7.3Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Insa-dong (인사동)

7.3Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

7.3Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

Yangyeon Hwaro (양연화로) - Area information - Korea travel information