Berluti - Shinsegae Main Branch [Tax Refund Shop] (벨루티 신세계 본점) - Area information - Korea travel information

Berluti - Shinsegae Main Branch [Tax Refund Shop] (벨루티 신세계 본점)

Berluti - Shinsegae Main Branch [Tax Refund Shop] (벨루티 신세계 본점)

10.2Km    2024-04-18

6F, 63, Sogong-ro, Jung-gu, Seoul

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Omega - Shinsegae Main Branch [Tax Refund Shop] (오메가 신세계 본점)

Omega - Shinsegae Main Branch [Tax Refund Shop] (오메가 신세계 본점)

10.2Km    2024-04-18

63, Sogong-ro, Jung-gu, Seoul

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Dior - Shinsegae Main Branch (1F) [Tax Refund Shop] (디올 신세계 본점 1층)

Dior - Shinsegae Main Branch (1F) [Tax Refund Shop] (디올 신세계 본점 1층)

10.2Km    2024-04-23

1F, 63, Sogong-ro, Jung-gu, Seoul

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Fendi - Shinsegae Main Branch (2F) [Tax Refund Shop] (펜디 신세계 본점2층)

Fendi - Shinsegae Main Branch (2F) [Tax Refund Shop] (펜디 신세계 본점2층)

10.2Km    2024-04-19

63, Sogong-ro, Jung-gu, Seoul

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Duko S.T.Dupont - Shinsegae Main Branch [Tax Refund Shop] (듀코 신세게(백)본점 듀퐁)

Duko S.T.Dupont - Shinsegae Main Branch [Tax Refund Shop] (듀코 신세게(백)본점 듀퐁)

10.2Km    2024-04-16

6F Shinsegae Department Store Main Branch, 63, Sogong-ro, Jung-gu, Seoul

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Deoksugung Palace (덕수궁)

Deoksugung Palace (덕수궁)

10.2Km    2025-06-25

99 Sejong-daero, Jung-gu, Seoul

Registered as a Historic Site, Deoksugung Palace was initially not a royal palace, but the residential home of Grand Prince Wolsan (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon dynasty. It wasn't until 1593 that the palace was used as a temporary palace of the royal family after their home was burned down during the Imjin War. King Seonjo also stayed at Deoksugung Palace after returning to the city. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave this royal residence the name Gyeongungung Palace in 1611. Over the following decades, the palace alternated between being an official palace and a temporary residence. The name did not change officially to Deoksugung Palace, meaning the “palace of virtuous longevity,” until 1907. While the palace once encompassed a vast area with many buildings, the current palace grounds are just a small shadow of the prior splendor, with very few structures remaining.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

10.2Km    2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Deoksugung Stone Wall Path (덕수궁 돌담길)

Deoksugung Stone Wall Path (덕수궁 돌담길)

10.2Km    2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Shinsegae Department Store - Main Store (신세계백화점 (본점))

10.3Km    2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Travelodge Myeongdong City Hall (트레블로지 명동 시티홀)

Travelodge Myeongdong City Hall (트레블로지 명동 시티홀)

10.3Km    2021-06-25

22, Sejong-daero 16-gil, Jung-gu, Seoul
+82-2-6362-6000

Travelodge Myeongdong City Hall provides excellent and efficient customer services as well as convenient amenities for the comfort of all their guests. The hotel is only 3 minutes’ walk away from City Hall Station, and its location benefits both tourists and business travelers alike as it offers various transportation options with Seoul's popular tourist attractions in the vicinity, such as Deoksugung Palace and Namdaemun Market. The hotel features a sauna session and spa services to relieve stress and put one's body and mind at ease after a busy day of traveling.