Seochon Village (서촌마을)

881.7M 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

The Hanok Smith Likes (스미스가 좋아하는 한옥)

882.6M 2024-03-11

22-7 Samcheong-ro, Jongno-gu, Seoul
+82-2-722-7003

The Hanok Smith Likes is a restaurant located near Gyeongbokgung Palace, housed in a renovated hanok. It offers a fusion of Korea's traditional beauty with Italian cuisine. Specializing in oven-baked pizza and pasta, it also features a variety of Italian dishes. The oven-baked pizzas are particularly popular, known for their chewy crusts and generous toppings. In 2023, it was selected for the Michelin Guide Seoul.

Gugus - Myeong-dong Branch [Tax Refund Shop] (구구스 롯데 명동점)

883.3M 2024-04-23

11, Namdaemun-ro 7-gil, Jung-gu, Seoul

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Insa-dong Antique Art Street (인사동 고미술거리)

884.8M 2025-03-16

29 Insadong-gil, Jongno-gu, Seoul
+82-2-732-2235

As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.

Jjamppong Zizon Jongno (짬뽕지존 종로)

886.4M 2024-03-15

25 Samil-daero 15-gil, Jongno-gu, Seoul
+82-2-725-5161

Jjamppong Zizon is a Chinese restaurant located near Cheonggyecheon Stream. Their signature dish, zizon jjamppong (spicy seafood noodle soup), combines fresh seafood with a spicy broth enhanced with smoky flavors. They also offer zizon jjajangmyeon (black bean sauce noodles). For those craving extra heat, there are options like jiok jjamppong (extra spicy seafood noodle soup) and jiok jjajang (spicy black bean sauce noodles). Additionally, they serve chapssal tangsuyuk (deep-fried pork in sweet rice batter with sweet and sour sauce), coating pork in chewy sweet rice batter.

Insadong Cultural Street (인사동 문화의 거리)

888.7M 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

ILMIRI Gold Jjimdak Myeongdong (일미리금계찜닭 명동)

889.1M 2024-03-11

40, Myeongdong 3-gil, Jung-gu, Seoul
+82-2-3789-0220

Located in front of Exit 5 of euljiro 1(il)-ga station, ILMIRI Gold Jjimdak is a restaurant specializing in jjimdak (braised chicken). Their signature dish is the cheese jjimdak (braised chicken and cheese) set menu, which is topped with plenty of mozzarella cheese. The set comes with egg rice (or scorched rice) and glass noodles. The steamed chicken, which has a sweet and not spicy flavor, comes in two varieties, boneless or bone-in, and is served with side dishes such as clear radish water kimchi and kimchi cabbage.

Ipamnamu - Insa Branch [Tax Refund Shop] (이팝나무 인사)

889.5M 2024-04-18

4, Insadong 5-gil, Jongno-gu, Seoul

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Sonjung Bossam (손정보쌈)

896.1M 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Uyungmyeongwan Cheonggyecheon Main Store (우육면관청계천점)

897.8M 2024-04-19

75-2 Cheonggyecheon-ro, Jongno-gu, Seoul

Uyungmyeongwan is a noodle restaurant specializing in uyungmyeon (beef noodle soup) located near Cheonggyecheon Stream. Its flagship dish is the uyungmyeon, which harmonizes tender meat with rich broth. In addition, they also sell freshly made sugyo (Chinese-style boiled mandu) filled with shrimp, pork, and young cabbage daily. Loved by locals and tourists alike for its clean yet flavorful broth and chewy noodles.

Seochon Village (서촌마을) - Area information - Korea travel information