Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.2Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Daeo Bookstore (대오서점)

1.2Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Hwanggeum Mokjang Myeongdongseongdang (황금목장 명동성당)

1.2Km 2024-03-11

23, Myeongdong, 10-gil, Jung-gu, Seoul
+82-2-318-2426

Located in Myeongdong, Hwanggeum Mokjang Myeongdongseongdang is a Korean barbecue restaurant in Myeongdong. It is a popular place for locals and tourists alike as it serves high-quality beef and pork barbecued in the Korean style. Other dishes such as samgye tang (ginseng chicken soup), bulgogi, naengmyeon (cold buckwheat noodles), and many other dishes are also a must-try.

Honam Sikdang (호남식당)

1.2Km 2024-03-15

18-6, Namdaemunsijang-gil, Jung-gu, Seoul
+82-2-775-5033

Honam Sikdang is a specialty restaurant for galchi jorim (braised cutlassfish) located in Namdaemun Market. Its signature dish is the spicy and flavorful galchi jorim, known for its robust broth. Another popular dish is the deeply seasoned godeungeo jorim (braised mackerel), which is boiled until the seasoning is well absorbed. A highlight of dining here is the crispy deep-fried cutlassfish served upon ordering. Its cozy atmosphere attracts many visitors seeking a hearty meal.

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

1.2Km 2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Innisfree - Myeong-dong Chungmu Branch [Tax Refund Shop] (이니스프리 명동충무)

1.2Km 2024-04-16

28-1, Myeongdong 8na-gil, Jung-gu, Seoul

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Onion Anguk Branch (어니언 안국)

1.2Km 2024-02-20

5 Gyedong-gil, Jongno-gu, Seoul

Onion is a café situated in a hanok dating back to the 1920s. Renovated with careful preservation of the daecheongmaru and madang, the café offers a glimpse into traditional Korean architecture. The signature menu item is the vanilla bean latte, and popular desserts include pandoro and salty butter bread. Its proximity to nearby attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, and Changdeokgung Palace makes it a convenient stop for those exploring Seoul's major palaces.

Davich Optical - Myeongdong Branch [Tax Refund Shop] (다비치안경 명동점)

1.2Km 2024-06-27

62, Sogong-ro, Jung-gu, Seoul

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Aēsop - Samcheong Branch [Tax Refund Shop] (이솝 삼청)

1.2Km 2024-04-17

58-3, Samcheong-ro, Jongno-gu, Seoul

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Etude house myeongdong chungmuro / 에뛰드하우스(명동충무로점)

1.2Km 2025-08-11

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information