Lotte Department Store - Avenuel Branch (롯데백화점 (에비뉴엘)) - Area information

Lotte Department Store - Avenuel Branch (롯데백화점 (에비뉴엘))

1.7Km 2023-06-10

73, Namdaemun-ro, Jung-gu, Seoul
+82-2-771-2500

AVENUEL is a Lotte Department Store luxury-brand branch located in Seoul’s Gangbuk area. Brilliantly dressed in a “garden & gallery” concept and connected to the Lotte Department Store’s main building, AVENUEL offers a wide selection of imported fashion apparel, jewelry and accessories. Moreover, AVENUEL has been highly acclaimed for its extravagant interior design.

Famous designer brands Chanel, Gucci, and Louis Vuitton, just to name a few, reside on the first five floors of the department store, while floors six to eight house a large cinema. The ninth floor houses a gallery and a number of restaurants, with the tenth floor providing a skin care center and spa, proving that AVENUEL offers more than just the ordinary shopping experience.

Live Fusion Gukak Music Performance Fanta-Stick (판타스틱)

1.7Km 2020-04-03

146, Daehak-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3143-5959

Heart-beating sounds of powerful percussion rhythm and Heart-filling melodies of beautiful Gukak!
Story of Korea with Korean traditional instruments; Dae-guem, Hae-geum, Gayaguen, and A-jaeng. When Fanta-Stick’s beating starts, your heart-beat will go up to the highest with the percussion sounds. Modern interpretation of Gukak based on tradition. Guaka is no longer boring. Experience new Korea.

* Point 1) Exciting Live Battle show between the Percussion family and the Gukak family!
- 100% Live Gukak performance that you can’t take your eyes off.
- The spirit of fusion Gukak composed by Kim, Baekchan; a music director of movies called ‘A Frozen Flower’ and ‘Blades of Blood’.

* Point 2) Collection of all representative contents of Korea
All the Korean representative contents in one performance! Percussion, fusion Gukak, Comedy, Korean traditional instruments, Korean traditional performances and so on.

* Point 3) Performance only for audiences and with audiences
An interactive performance made with audiences and performers together.

* Point 4) Fun! Main reason for watching a performance
Have fun with an exciting percussion performance and fill your heart with beautiful fusion Gukak performance.

Myeongdong Theater (명동예술극장)

1.7Km 2021-06-09

35, Myeongdong-gil, Jung-gu, Seoul
+82-1644-2003

Myeongdong Theater is an exclusive theatrical performance center, located in what was originally the National Theater of Korea. From 1934 to 1973, the National Theater of Korea pioneered Korean arts and culture, serving as a movie theater, performance hall and art theater. Though it closed its doors in 1975, it was reopened on June 5, 2009 after 3 years of renovation under the name of Myeongdong Theater. The exterior of the theater was left untouched, while the interior was completely updated for a modern design. The theater has a mid-sized performance hall with state-of-the-art stage equipment and a seating capacity of 588 seats. The close proximity of the seats and the stage offers great views as well as allows the audience to share the passion of the performers on stage. The theater presents a range of performances such as theatrical plays, experimental plays, non-verbal performances, and musicals. In addition, the place is a popular venue for diverse events like acting contests, theater festivals and performance festivals.

Seoul Former Russian Legation (서울 구 러시아공사관)

1.7Km 2020-06-18

21-18, Jeongdong-gil, Jung-gu, Seoul
+82-2-3396-5882

The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.

Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.

After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park.

Deoksugung Palace (덕수궁)

1.7Km 2025-06-25

99 Sejong-daero, Jung-gu, Seoul

Registered as a Historic Site, Deoksugung Palace was initially not a royal palace, but the residential home of Grand Prince Wolsan (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon dynasty. It wasn't until 1593 that the palace was used as a temporary palace of the royal family after their home was burned down during the Imjin War. King Seonjo also stayed at Deoksugung Palace after returning to the city. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave this royal residence the name Gyeongungung Palace in 1611. Over the following decades, the palace alternated between being an official palace and a temporary residence. The name did not change officially to Deoksugung Palace, meaning the “palace of virtuous longevity,” until 1907. While the palace once encompassed a vast area with many buildings, the current palace grounds are just a small shadow of the prior splendor, with very few structures remaining.

Bukjeong Village (북정마을)

1.7Km 2024-02-15

132-3 Seongbuk-ro 23-gil, Seongbuk-gu, Seoul

Bukjeong Village, situated along the slopes of Seongbuk-dong, offers a glimpse into Korea's old alleyways. The village expanded as refugees from the Korean War (1950–1953) and people from various regions settled, building houses under the collapsed walls of Hanyang doseong (Seoul City Wall). Presently, the village is home to young artists, and the broad street in front of the village bus stop hosts various community events.

International Modern Dance Festival (MODAFE)

1.7Km 2021-08-11

15-15, Daehak-ro 10-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-763-5351

International Modern Dance Festival, abbreviated to MODAFE, commemorates all artists and the public community as our society’s “little hero.” The festival aims to show the present and future of Korea's contemporary dance.

Zen - Myeong-dong Branch [Tax Refund Shop] (ZEN 명동)

1.7Km 2024-04-16

5-8F, 62, Myeongdong-gil, Jung-gu, Seoul

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Eyedaq Optician (아이닥안경)

1.7Km 2020-04-24

6, Myeongdong 3-gil, Jung-gu, Seoul
+82-2-754-0110

Associated with Eye Matrix of Japan, Eyedaq offers every kind of eyeglasses: from high myopic lenses to progressive lenses and sports glasses. Its main customers include those in need of special eyeglasses: police officers, firefighters, professional sports players (such as football and baseball players), and skin and scuba divers. As a service to its Japanese clientele, the shop provides overseas shipping options to Japan. Customized eyeglasses can be ordered online. In addition, Eyedaq boasts an array of famous imported brands such as Hoya, Seiko, Pentax, and Zeiss.

Deoksugung Stone Wall Path (덕수궁 돌담길)

1.7Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Lotte Department Store - Avenuel Branch (롯데백화점 (에비뉴엘)) - Area information - Korea travel information