Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.0Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Cheese Industry (치즈인더스트리[치즈공업사])

1.0Km 2023-08-22

33-7 , Supyo-ro 28-gil, Jongno-gu, Seoul

Cheese Industry is a ranch-themed cafe decorated with moving wooden cows grazing on grass. The cafe specializes in cheese, selling a wide range of handmade cheese and baked goods.

Jaembaeok (잼배옥)

1.0Km 2021-03-30

68-9, Sejong-daero 9-gil, Jung-gu, Seoul
+82-2-755-8106

It has over 80 years of tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is ox bone soup.

Gangseo Myeonok (강서면옥)

1.0Km 2020-04-17

35, Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-752-1945

Gangseo Myeonok has been famous for over fifty years, having been the food of choice served to visiting dignitaries from North Korea at the time of the South-North Red Cross Conference. The restaurant has succeeded in carrying on the tradition of Pyeongyang-style naengmyeon. The native buckwheat from Gangwon-do mixed with starch makes for fine noodles, and the wonderful broth is made from beef brisket with white radish kimchi.

Seolleneun Majung (설레는마중)

1.0Km 2021-03-30

49, Insadong-gil, Jongno-gu, Seoul
+82-2-6954-2915

It is a store that sells both traditional Korean desserts and coffee. This cafe is located in Jongno-gu, Seoul. The most famous menu is rice cake.

Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))

1.0Km 2024-11-06

6F, 49 Insadong-gil, Jongno-gu, Seoul

It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.

Namsangol Hanok Village (남산골한옥마을)

1.0Km 2025-07-14

28 Toegye-ro 34-gil, Jung-gu, Seoul

Namsangol Hanok Village opened in 1998 on the northern side of Namsan Mountain in the center of the capital. This village has five restored hanok (traditional Korean house) premises, a pavilion, a traditional garden, a performance art stage, and a time capsule plaza, making it a perfect spot for locals and tourists to take a leisure walk. Upon entering from the front gate, visitors will get a taste of Korea's traditional life while escaping from bustling city life. The traditional garden with its pavilion and old houses creates a peaceful ambiance before the forested Namsan Mountain. A time capsule commemorating Seoul’s 600th anniversary was buried in 1994 at the highest point of the village and is scheduled to be reopened 400 years later in 2394.

The five hanok premises at Namsangol Hanok Village once belonged to aristocrats and government officials of the Joseon dynasty. Each house was originally located in a different neighborhood, but they were all moved to this area and restored to their original form. The houses were rebuilt using their original materials, except for one house, where the materials were too old and deteriorated to be reused. The premises were carefully restored and replicated according to their original form to depict the owners’ social class and personality. These buildings are now used as an exhibit to portray the living environment during the Joseon dynasty and as a venue for educational and cultural programs for children and tourists.

Some of the unique programs and activities to participate in include wearing hanbok, folding hanji (traditional Korean paper), writing in Korean, traditional tea ceremony, traditional etiquette school, and herbal medicine experience. There are also taekwondo demonstrations and other various performances held around the village. Visitors can also try traditional games such as yunnori (traditional board game), or understand more about the area through a guided tour.

Mangnae Hoejip (막내회집)

1.0Km 2021-04-09

34-11, Namdaemunsijang, 4-gil, Jung-gu, Seoul
+82-2-755-5115

It is a Hoejip (raw fish restaurant) with 26 years’ tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is sliced raw flatfish.

Insa-dong Traditional Culture Festival (인사전통문화축제)

1.0Km 2022-10-27

49 , Insadong-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-7890

Celebrated annually since 1987, Insa-dong Traditional Culture Festival is a feast of Korean culture and art, hosted by the Traditional Culture Preservation Society and the Ministry of Culture, Sports, and Tourism. The festival features an international folk festival, parade, and singing contest. Street events include ceramic art demonstrations, portrait drawings by street artists, and making traditional rice cakes.

Yu Yuan (유 유안)

1.0Km 2017-02-24

97, Saemunan-ro, Jongno-gu, Seoul

With a name derived from Shanghai's beautiful garden, Yu Yuan displays the glamorous exuberance and abundance of Shanghai in the 1920s. Offered menus are mostly based on Guangdong cuisine along with other Chinese regional specialties such as Bejing Duck.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information