NOON Square (눈스퀘어)

2.1Km 2020-05-07

14, Myeongdong-gil, Jung-gu, Seoul
+82-2-3783-5005

NOON Square is a large shopping complex located at the center of Myeong-dong, known as a mecca of fashion and culture. It features a wide range of both domestic and international fashion brands. The highlight of NOON Square is Level 5 located on the 5th floor. Level 5 is designed with a concept of "multi-shop within multi-shop," featuring unique and original fashion goods designed by new independent designers. In addition, NOON Square is the first venue in Korea to install an outdoor escalator.

H&M - Myeongdong Branch No.1 (H&M - 명동1호점)

2.1Km 2015-12-18

14, Myeongdong-gil, Jung-gu, Seoul
+82-2-3783-4881

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.

The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.

Donuimun Museum Village (돈의문박물관마을)

2.1Km 2024-07-22

14-3 Songwol-gil, Jongno-gu, Seoul

Donuimun Museum Village is a historical and cultural space situated in the city center reborn through Seoul-style urban generation while still maintaining its historical value as the first village within the western gate of Hanyangdoseong as well as the lives and memories from the city's modern and contemporary era.

Together with the neighboring area surrounding Gyonam-dong, Jongno-gu, Donuimun Museum Village was selected for inclusion in the "Donuimun New Town" in 2003 for which all of the existing buildings were to be torn down to construct a neighborhood park. But the city of Seoul had another plan in mind; it wanted to maintain this small village, where the old lives and memories are still well-preserved, as a village museum to not only spread the historical significance of Saemunan Village, the first neighborhood within the western gate of Hanyangdoseong (the Seoul City Wall) but also establish the village as a historical and cultural asset for all Seoul citizens. The village was remodeled while keeping the buildings as untouched as possible and, in a few sites where houses had been torn down, broad yards were created. As a result, the warm and affectionate appearance of the village including modern structures, urban-style hanok, and streets with 100 years of history still remain today in their original places to be reborn as a place of new culture enjoyed and experienced by citizens.

Today, Donuimun Museum Village welcomes visitors with a new concept, "100 Years of Seoul, Time Travel Playground in the City." The village has undergone a significant overhaul to fill itself with "participation-style" spaces and contents where exhibits, experience sessions, performances, and marketplaces are held year-round while keeping 40 or so existing buildings intact in order to solidify its identity as a "living museum village," which is the original intention behind the village's creation.

Boobing (부빙)

2.1Km 2024-01-12

136 Changuimun-ro, Jongno-gu, Seoul

Boobing is short for "Buam-dong bingsu" (shaved ice). As such, it is a shaved ice restaurant that always has a long waiting line on weekdays or weekends. The main menu item is pat bingsu (shaved ice with red beans), made with red beans that are provided by a bean produce. They also serve their own original bingsu desserts that use ingredients like melon, mint chocolate, and gold pineapple. Their signature menu is Chodang corn bingsu, made with finely ground corn with milk ice on top. The cafe has a one bingsu order per person policy.