Seosulla-gil Road (서순라길)

771.4M 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

Eunnamu (은나무)

776.0M 2020-05-09

72, Yulgok-ro 3-gil, Jongno-gu, Seoul
+82-2-730-2867

Eunnamu specializes in accessories, focusing on the beauty of simple nature and natural lines. It applies traditional Korean patterns to its accessories. The main materials used are sterling silver and quality gemstones. Because every product goes through the delicate hands of artists, it boasts unique designs and touches not easily seen in other products.

Manseon Hof (만선호프)

776.1M 2024-03-15

19, Eulji-ro 13-gil, Jung-gu, Seoul
+82-2-2274-1040

Located in Euljiro Nogari Alley, Manseon Hof is a beer bar. The place is bustling late at night with people drinking beer and eating snacks like nogari (dried young pollack) and fried chicken at sidewalk tables. It is a great place to enjoy a cold draft beer and grilled dried young pollack dipped in spicy sauce and mayonnaise. Golbaengi muchim (sea snail salad) and gyeran mari (rolled omelet) are also other popular accompaniments.

Tea Therapy (티테라피)

776.8M 2024-12-13

74 Yunboseon-gil, Jongno-gu, Seoul
+82-2-730-7507

Located in Jongno-gu, Seoul, Tea Therapy can be of help to those who chronically feel unwell even though they do not have any serious diseases that need to be treated. It is a place where medicinal herbal teas, which once seemed difficult to enjoy, can be enjoyed without hassle and in a unique way. The teas found at Tea Therapy can be brewed within three minutes, similar to herbal teas found in other countries, and are both delicious and good for your health. Tea Therapy recommends tea through testing so even novices can have fun selecting teas that suit them. Tea products are sold here as well, allowing you to enjoy the same flavors at home.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

779.7M 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Jongmyodaeje (Royal Ancestral Memorial Rite of Joseon) (종묘대제)

783.5M 2022-10-05

157, Jong-ro, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3210-4806, +82-2-6011-1067

Jongmyodaeje, Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol, the fabulous royal parade dating from the Joseon dynasy, which is truly a sight to behold as it moves through the modern city.

Jongmyodaeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyodaeje was reinstated and has been held in May every year since.

Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.

Bukchon Pharmacy [Tax Refund Shop] (북촌약국)

783.2M 2024-06-27

71, Yulgok-ro 3-gil, Jongno-gu, Seoul

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Ilmin Art Museum (일민미술관)

790.7M 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Tanello Jewellery [Tax Refund Shop] (타넬로(모두디자인컴퍼니))

790.2M 2024-04-16

1F, 10, Bukchon-ro 5-gil, Jongno-gu, Seoul

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Frisbee - Gwanghwamun Branch [Tax Refund Shop] (FR광화문점(금강 프리스비))

791.9M 2024-04-16

1F, 8, Cheonggyecheon-ro, Jung-gu, Seoul

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Seosulla-gil Road (서순라길) - Area information - Korea travel information