Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.9Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Hanok Guesthouse Dongchonchae (한옥 게스트하우스 동촌재)

1.9Km 2024-12-23

21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227

Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.

Dalkanmari Dwaejihangeun (닭한마리돼지한근)

1.9Km 2021-03-18

33, Dongho-ro, 24-gil, Jung-gu, Seoul
+82-2-2285-5988

A restaurant recommended by members of the Jangchung-dong Cooperative of Shopkeepers. The representative menu is spicy braised chicken. This Korean cuisine is located near Dongguk Univ. Station, Seoul.

Seonggyungwan Gamjatang (성균관감자탕)

1.9Km 2021-03-19

37, Changgyeonggung-ro 29-gil, Jongno-gu, Seoul
+82-2-762-2170

Experience gamjatang (pork back-bone stew), one of Korea’s representative stews. The best menu at this restaurant is pork back-bone hot pot. This is a Korean cuisine located in Changdeokgung Palace, Seoul.

Crap Hoe Fish - Jangchungdong Branch (크랩회피쉬 장충동)

1.9Km 2021-03-19

27-4, Dongho-ro24-gil, Jung-gu, Seoul
+82-2-2269-9968

A restaurant where live seafood is prepared and served fast. The representative menu is sliced raw fish. This Korean cuisine is located near Dongguk Univ. Station, Seoul.

Cheongwadae Sarangchae (청와대사랑채)

1.9Km 2025-07-15

45 Hyoja-ro 13-gil, Jongno-gu, Seoul
+82-2-723-0300

Cheongwadae Sarangchae is an “open cultural space” for everyone. Throughout the facility, travel library-themed spaces and tourism-related exhibitions are set up providing distinctive experiences for visitors interested in learning more about Korea. By exploring Cheongwadae Sarangchae and its surroundings, visitors can expand their discovery and get a deeper insight as they travel Korea. Cheongwadae Sarangchae consists of exhbition halls on the first and second floors, with convenient amenities such as a nursing room, storage lockers, accessible restrooms, a gift shop, and a cafe.

Bijindo Haemulttukbaegi (비진도해물뚝배기)

1.9Km 2021-03-30

53, Seosomun-ro, Seodaemun-gu, Seoul
+82-2-312-2867

It is a place that many tourists, as well as office workers, visit. This seafood restaurant is located in Seodaemun-gu, Seoul. The representative menu is seafood hot pot.

D. Festa: Daehakro Street Performance Festival (대학로 거리공연축제)

1.9Km 2025-06-16

1, Daehak-ro 8-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-741-4188

Started in 2015, Daehakro Street Performance Festival provides various performances including plays, dances, mimes and more. The festival aims to provide hope and changes in daily life through diverse performances.

Hanok Essay Seochon (한옥에세이 서촌)

1.9Km 2024-06-04

12 Pirundae-ro 3-gil, Jongno-gu, Seoul

The area of Seochon features both traditional elements as well modern, showing the changes over time. A stay in one of the hanok houses here is the perfect way to feel this unique ambiance. Hanok Essay Seochon provides this experience, open to visitors of all ages.

Daeo Bookstore (대오서점)

1.9Km 2024-10-14

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information