Semi Jewelry [Tax Refund Shop] (새미쥬얼리)

854.1M 2024-04-22

121-1, Jong-ro, Jongno-gu, Seoul

-

Danha(단하)

855.3M 2025-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Olive Young - Jongno YBM Branch [Tax Refund Shop] (올리브영 종로YBM)

858.5M 2024-04-19

104, Jong-ro, Jongno-gu, Seoul

LoL Park (롤파크)

864.4M 2025-11-04

33 Jong-ro, Jongno-gu, Seoul

Lol Park is the venue where the largest-scale League of Legends competition in South Korea, LCK (League of Legends Champions Korea), is held. It serves as a space for various esports events and activities, featuring spectator seating, LCK Arena (lounge), Riot Store (merchandise shop), PC rooms, and café.

Gyeongbokgung Palace (경복궁)

873.3M 2025-10-23

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Gyeongbokgung Palace was built in 1395 as the official palace of the Joseon dynasty by Yi Seong-gye, the future King Taejo and founder of the new regime. Gyeongbokgung Palace is commonly referred to as the Northern Palace because of its location to the north, comparied to Changdeokgung Palace in the east and Gyeonghuigung Palace in the west. Gyeongbokgung Palace is arguably the most beautiful and is the largest of all five palaces. Many Joseon kings were crowned here. The premises were once destroyed by fire during the Imjin War (1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong. The assassination of Empress Myeongseong, however, resulted in Gyeongbokgung Palace losing its function as a royal palace, eventually witnessing the downfall of the Joseon dynasty. Gyeongbokgung Palace retains the original Gyeonghoeru Pavilion, a prime example of Joseon architecture, and the Hyangwonjeong Pavilion and pond. The sculptures in the Geunjeongjeon Hall exemplify Joseon-era sculpture techniques. The west side of the area outside Heungnyemun Gate is occupied by the National Palace Museum of Korea, while the eastern side of Hyangwonjeong Pavilion within the Gyeongbokgung Palace is occupied by the National Folk Museum of Korea.

K-Royal Culture Festival (궁중문화축전)

873.3M 2025-07-29

161 Sajik-ro, Jongno-gu, Seoul
+82-1522-2295

The K-Royal Culture Festival is held at the five Royal Palaces and Jongmyo Shrine. The festival first began in 2014 and provides visitors with first-hand knowledge of these important cultural heritages through unique performances, exhibitions, experiences and programs. The festival expanded in 2021 to be hosted twice a year, in spring and in fall.

NKDB North Korean Human Rights Exhibition Hall (북한인권전시실)

873.2M 2025-11-13

393 Samil-daero, Jongno-gu, Seoul

The NKDB North Korean Human Rights Exhibition Hall is a permanent exhibition space dedicated to North Korean human rights. Although it is a small space, it resonates deeply and serves as a "dark tourism" site that records and testifies to the ongoing reality of human rights violations in North Korea. The North Korean Human Rights Information Center (NKDB), which operates this exhibition hall, is the organization that collects and archives the most extensive records of human rights concerning North Korean residents in the world. The testimonies and records presented here represent a living history, a story unfolding in the present, unavailable elsewhere. Through donated North Korean artifacts, including these records, visitors can glimpse the present-day North Korea and encounter artwork by North Korean defectors.

Happy Jewerly [Tax Refund Shop] (해피쥬얼리)

886.0M 2024-06-27

1F, #21, 26, Donhwamun-ro, Jongno-gu, Seoul

-

Samcheong Sujaebi (삼청동수제비)

889.1M 2024-03-04

101-1 Samcheong-ro, Jongno-gu, Seoul
+82-2-735-2965

Samcheong Sujaebi is a handmade sujebi (hand-pulled dough soup) specialty restaurant located in Samcheong-dong. Sujebi is a dish made by tearing hand-pulled dough into pieces and boiling it in anchovy broth, among other broths. The signature menu features sujebi with sliced pumpkin, clams, and potatoes, all boiled together and served in a pot. Another specialty is the potato pancake made exclusively from 100% potatoes. Nearby attractions include Bukchon Hanok Village, the National Museum of Modern and Contemporary Art, and Gyeongbokgung Palace.

National Museum of Korean Contemporary History (대한민국역사박물관)

890.3M 2022-12-27

198, Sejong-daero, Jongno-gu, Seoul
+82-2-3703-9200

The National Museum of Korean Contemporary History opened on December 26, 2012, and showcases Korea's modern history, from the opening of Incheon Port to current times. The museum provides an in-depth look at the changes in the nation through exhibitions and educational programs, as well as researching, developing, and collecting materials. The museum is comprised of four exhibition halls; Prelude to the Republic of Korea, Foundation of the Republic of Korea, Development of the Republic of Korea, and Modernization of South Korea, toward the World. In addition, the Korean History Dream Village features a hands-on program hall for children to learn modern and contemporary history. In addition to special exhibitions, the museum also offers educational and cultural programs for children.

Semi Jewelry [Tax Refund Shop] (새미쥬얼리) - Area information - Korea travel information